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He has beaten the sophomore jinx to a pulp. He has shamed critics and pleased loyal fans. He has made more money than any man from his clan. Now Innocent 2face Idibia Nigeria's bestselling singer and Africa's most iconic pop star is on his way to becoming a goodwill ambassador for the United Nations' new world food programme.

The tremendously popular singer who's recording a new album with his ex group Plantashun Boiz will be expected, under the new arrangement, to participate in UN sponsored charity events across the world, especially Africa, as well as support initiatives related to his portfolio. To start with, he will be participating in a rescheduled charity walk initially billed to hold in Kampala, Uganda today. The event “walk the world” was created in 2004 as a fund raising and advocacy event with the purpose or raising funds and awareness to help end child hunger. This year's walk the world campaign is being backed by the UN world food programme. Speaking on the singer's participation, his manager Joice Ize-Iyamu explained 'we're very excited about the charity walk, and 2face is particularly interested in giving back to a society that has been so kind to him', but refused to confirm her artiste's pending ambassadorship. “I really can't say anything about that yet, yes, there have been discussions, but we are yet to get a letter. We'll definitely call a press conference if anything of such happens.

2face Idibia joins other Nigerian icons: Wole Soyinka, Omotola Jalade-Ekeinde, John Fashanu and others who are working with the UN to fight different causes across the African continent. A total philanthropic venture, the relationship sees the individuals donating their time, money and other resources, as well as using their goodwill to help implement initiatives to fight different scourges across the world, especially Africa. These include hunger, poverty, war, malaria, corruption and child abuse. Angelina Jolie, an American actress donates one third of her annual income to charity and has adopted three children (Maddox, Zahara and Pax) since becoming a UN ambassador in 2001. Same for TV host Oprah Winfrey who has become a cherished idol for young women across South Africa- where she has built several schools including the Oprah Winfrey Academy for Girls, in Johannesburg), orphanages, and has donated millions to charities. And Nigerian actresses Omotola Jalade-Ekeinde, Ramsey Nuoah (both UN ambassadors) and Genevieve Nnaji command tremendous respect and follower ship across poverty and war-ridden African states (especially Liberia) where they continue to be involved in diverse charity work, though most of these are rarely reported in the Nigerian media.

If Idibia eventually joins this league, he will become the first Nigerian singer to be so decorated. And it will be another first for him. The 31 year old father-of-two has recorded almost a dozen feats since his solo debut on May 15, 2004: the video for African Queen was the first to be aired on MTV base when the urbane music channel debuted in Africa, and months later, he was named as the first ever “best African act at the MTV Europe music awards. He was also nominated for “best African act”, along with Femi Kuti, when the category was introduced at the MOBO (Music of Black Origin Awards).