UBA opens discount window to customers in Card Loyalty Scheme

By The Citizen
Click for Full Image Size
Listen to article

United Bank for Africa (UBA) Plc is collaborating with Parolz.com, an online platform which offers exclusive discounts and benefits from top outlets in Nigeria. The bank explained that the offers ranged from dinning, lifestyle, hospitality, transportation, amongst others.

Parolz.com had recently extended its offerings to include Jumia and metro taxi. This implied that UBA cardholders could get exclusive discounts from Jumia, Metro Taxi and the over 200 merchants listed on Parolz.com.

The development came on the heels of UBA's nomination as the financial institution with the most benefits to cardholders under the Card Benefit Category in the Card and ePayment Africa Awards.

'UBA is known to have through its Cardholder Loyalty Scheme, launched several initiatives aimed at rewarding loyalty whilst encouraging card usage.

'Packages offered cover travel, lodging, lifestyle and entertainment.  The UBA's Card loyalty strategy cuts across the various card schemes under the Bank's e-banking portfolio. There are ongoing deals for MasterCard, Verve and VISA cardholders,' it added.

UBA's Divisional Head, e-Banking, Dr. Yinka Adedeji said: 'No other financial Institution comes close to providing the many benefits we provide our cardholders

'We have brought together, some of the biggest retail outlets and offered discounts at these outlets to our cardholders. We understand the importance of customer loyalty to our business and will continue to launch initiatives to make our customers know that they are special to us.'