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Firm Makes Giant Stride In Franchise Business

By Eric Eghaghe

LAGOS: NOVEMBER 19: A Nigerian firm, Time Tell Nigeria Limited, a company known for the sale of high quality brands has made a giant stride by bringing two world's most cherished brand into the country.

The brands, Fruit of the Loom (FOL) United States of America and Grant of London (GOL) wristwatches a highly rated life styles brand were unveiled in two separate events, one at the just concluded Lagos International Trade Fair and at the Commissioning of the Cocoa Mall, Dugbe, Ibadan,Oyo.

The state Oyo State Governor, Abiola Ajimobi witnessed the unveiling of the brand at a colourful ceremony that included traditional dancing performances from Oyo State.

Located at shop C45 of the famous Cocoa Mall, the FOL and GOL brands are both outstanding brand that have endured through years creative craftsmanship unique to the UK and the American market,

Speaking at the unveiling of both brands, the managing director and chief executive officer of Time Tell Nigeria Limited, Mrs. Uju Lami Abdulkadir said that her company holds the franchise for both brands in West Africa.

She said that the Fruit of the Loom clothing is one of the world's most recognised clothing brands loved and trusted by people all over the world saying that it has over 160 years' experience and a long history of manufacturing of quality textiles.

She disclosed that for over 30 years FOL was one of the first major brands to enter the European imprint sector adding that today, it still enjoy a long-standing reputation as a leader in the quality promotional, work wear and leisurewear garments.

According to her, the decision to bring the brand into the country was because of the desire to give quality and value life style to Nigerians.

Just like the FOL, she observed that the heart of the Grant of London wristwatches lies in its originality and affordability adding that it is backed by top-class engineering and materials.

The GOL, according to her, delivers a real sense of style noting that its long, slim, faux leather cases, in black or brown, embossed with the company logo and edged with crisp white stitching makes the Grant of London a perfect gift idea.

Abdulkadir who presented one of the GOL brands to the governor during his visit to the FOL and GOL shop described the arrival of both brands in the country as remarkable for the fashion industry.

Earlier during his visit to the FOL and GOL shop, the state governor expressed excitement over the presence of the brands at the Cocoa mall.