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AIRTEL MONEY TO TRANSFORM MOBILE COMMERCE IN GHANA

By Emmanuel Otokhine
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Offers the most comprehensive package of mobile commerce and payment features currently available on the Ghanaian market

Airtel Money gives mobile customers in Ghana another reason to join the country's fastest growing and innovative network

Accra, December 15 2011: Airtel Ghana yesterday re-launched its award winning mobile money platform, under a new brand name, Airtel Money, which is better positioned to provide customers with an efficient alternative to cash transactions and provide millions of Ghanaians with access to banking services for the first time. Airtel Money includes the most comprehensive package of m-commerce and payment features currently available on the Ghanaian market and it seeks to empower its customers with access to a convenient, secure and readily available way of making payments through the mobile platform.

Airtel is already in partnership with leading international and regional banks including Ecobank, GT Bank, Standard Chartered Bank, Unibank, United Bank of Africa, Zenith Bank, Energy Bank and Databank to provide customers with more convenient ways of conducting mobile commerce service, deposit and withdraw cash, money transfers, banking services, paying bills, contributing to investments. There are more than five hundred (500) Airtel Money dealers, ensuring the widest availability of Airtel Money throughout Ghana.

Kola Sonola, Mobile Commerce Director at Airtel Ghana explained at the official launch of Airtel Money that the service, which previously was mainly a mobile money platform, had fully evolved into an mobile commerce platform, offering four major services, namely mobile money mobile top-up, money transfer, mobile banking and financial services for micro-finance, micro insurance and B2B services. Customers, according to him, could therefore pay their utility bills, DSTV subscription fees, buy Airtel credit, pay for goods, services and loans through Airtel Money as well as make corporate batch payments and deposit or withdraw cash from a bank. “Airtel money provides customers with a “mobile wallet” which allows them to use their mobile phones in much the same way as a bank debit card. It provides customers with increased security and flexibility, reducing the need to carry cash and ensuring prompt payments of bills, goods and services”, he stated. Kola Sonola added that the uniqueness of Airtel Money also allowed customers on other networks to also enjoy the benefits of money transfer.

Managing Director of Airtel Ghana, Philip Sowah explained that Airtel aimed to deliver relevant and innovative mobile solutions to help customers overcome their daily challenges, stating that the company was once again offering Ghanaians the tools to feel free and improve their lives. “Our goal as a company is to make communications, banking, payments, retail and infotainment affordable and accessible to all in Africa”, he added.