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Progress Booster Show: Life Beer Rewards 30 Winners With N7.5 Million

By Red Media Africa
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Following the kick-off of the 2nd edition of its Progress Booster show, Life Continental Beer has rewarded 30 winners with N7.5 million. The show is an entrepreneurial talent hunt and mentoring radio programme targeted at innovative businessmen and women in the South-east.

The event which took place on Sunday 26 June, 2016 at the New Berries park, Enugu, had 20 winners selected for their business ideas during the monthly radio show.

Life Continental Beer gave 10 more entrepreneurs who brought their business ideas to the event the opportunity to win N250,000 each through a live interview session by selected judges, making a total of 30 winners.

"We started this because we know what is in the heart of the Igbo man. Most of the time they have good business ideas but do not have money to fund them.

We are running the Progress Booster show for Igbos living and doing business in the East, this is because we want them to benefit from Life Continental Lager Beer," said Emmanuel Agu, Portfolio Manager, Mainstream Lager and Stout Brands, NB Plc, while addressing guests at the event. "In 2015, we empowered 50 people with N250,000 each, we hope that the show will inspire more young entrepreneurs to present creative business ideas because Life Beer wants to keep the enterprising culture of the Igbo man alive," he concluded.

He urged aspiring entrepreneurs to submit their entries for the Progress Booster show as more winners will be selected in the coming months.

Past winners, Felicia Emeh and Henry Nwafor shared inspiring experiences of how they utilized their cash prizes in expanding their businesses.

Guests were also given the opportunity to win exciting gifts through a raffle draw competition.

The night ended with winners and guests celebrating with free bottles of Life Continental Beer and a live band.

About Life Continental Beer
Life Continental Lager Beer is the fine quality lager beer from the stables of Nigerian Breweries Plc made from the choicest grains, hops and the purest of waters.

Life Continental Lager Beer is expertly brewed to give that rich, crisp distinctive taste and well-rounded aroma in true quality fashion of the master brewers.

Life is better when shared and when life is shared, there is progress. This is what forms the core brand value of great-tasting Life Continental Beer, promoting and refreshing a life-long tradition of sharing, a heritage of progress.

About Red Media Africa
Red Media Africa ( ) is the PR & Empowerment Marketing division under the parent brand, RED.

It focuses on using inspiration, empowerment and action to help brands and organisations connect with their audiences, enhance their bottom-lines and lead in their industries.

It has 6 major practice areas: Corporate Practice, Technology Practice, SME Practice, Governance Practice, Faith Practice and the International Practice - with work for brands across Nigeria, Ghana, Kenya and South Africa.

RED owns the continent's largest portfolio of youth media brands. Its Content Division holds brands across TV, radio, online and events including Y! Magazine,, Rubbin' Minds, #YTech100 and the The RED Summit. It also anchors a development firm, The Future Project, which projects include Africa's leading youth platform, The Future Awards Africa, and, which is run in conjunction with Microsoft. ‎