Share A Coke Lights Up UNILAG Convocation
Lagos, Nigeria, April 2016: Beyond the joys of getting family and friends join them for their graduation, the University of Lagos (UNILAG) 2016 graduates, got an unforgettable treat from Coca-Cola.
The presence of Coca-Cola’s Share a Feeling Customization Booth during the convocation exercise therefore became a great opportunity to further celebrate the success of loved ones.
From “Congratulations Bro” to “So Proud of You” and “I Wish You Better Days Ahead”, the myriad of congratulatory and goodwill phrases increased, as many well-wishers took turns to personalize coke cans with their own unique words, as well as choice smileys to convey their joy.
Niyi Adeleke who came around to celebrate with his brother said, “I came here to celebrate my brother for making the family proud and then I found out about the customization booth from a friend who had earlier visited the booth. So, I am here now, waiting for my turn to customize something nice for my brother to congratulate him.”
Some of the graduating students also visited the Coca-Cola’s Share a Feeling Customization Booth for their own personalized coke cans. Beaming with joy, 27 year-old Chinda Anunobi said, “I am so thankful that this day came after all. I am making my own personalized Coke which I will keep as a memorabilia to remind me of this great day. I am also making some for some of my friends too.”
As the success of the ‘Share a Feeling’ campaign continues to increase and customers express satisfaction in the innovative ways Coca-Cola offers them satisfaction, Marketing Director, Coca-Cola Nigeria, Patricia Jemibewon explained that Coca-Cola continues to seek ways to create special moments of happiness for its consumers.
Jemibewon said that, “Occasions like this one, present an opportunity to further bond with our teeming consumers. Graduating from school is a major milestone and one that deserves to be well celebrated. We are here to add colour to their special day.”
The ‘Share a Feeling’ Campaign which commenced in December 2015 has continued to ignite positive responses from consumers across the country. The campaign allows consumers to creatively express and share deep-seated feelings using customized coke cans.