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Mahindra Comviva Strengthens its Leadership Position in Digital Music Portfolio in Africa, partners with Mondial Multimedia

By Sundeep Meta

Abidjan, Côte d'Ivoire – March 14, 2016: Mahindra Comviva , the global leader in providing mobility solutions, today announced that it has partnered with Mondial Multimedia, a leading partner of mobile media platforms in Africa. This tie-up with Mondial Multimedia will further strengthen Mahindra Comviva’s digital music content portfolio in the continent.

With this partnership, Mondial Multimedia will provide the most popular content from local artists like Josey, Serge Beynaud, Force One, Arafat DJ, Zouglou Makers, Abou Nidal, Rico Amaj, TNT, DJ Leo, Molare. With over 300,000 tracks on board and over 200 Content Providers, Mahindra Comviva is one of the largest Content aggregator in Africa, Middle East and Asia.

In Africa alone, the company has collaborated with over 150 content partners including local and international content providers/copyright bodies/ local artists and production houses in the region.

Speaking on the partnership, Atul Madan, Head of Digital Services, Mahindra Comviva said, “We are constantly working towards revolutionizing the music market in Africa by providing localized content, identifying independent artists and labels, and disseminating music across the region. Our partnership with Mondial Multimedia is a testament of our efforts in emerging as the leader in the digital music space. Mondial Multimedia works closely with a number of local artists to source an extensive selection of digital music content that cater to the diverse tastes of consumer’s in the region.”

He added “This partnership coupled with our proven expertise in deploying and managing music services for operators across multiple growth markets, will further drive the success of managed music services and infotainment services in Africa.”

Olivia Sandrine A. BRAUD - Mensah, Excutive Director, Mondial Multimedia said “We are pleased to partner with Mahindra Comviva in bringing a platform to empower the youth. Mahindra Comviva’s unrivalled expertise in digital music, VAS Technologies and deep understanding of the African market helped us bring this initiative to life. We bring a diverse range of content from Africa that will allow mobile operators to drive the quantity of users on their networks and meet the growing needs of subscribers across markets.”

Currently, Mahindra Comviva owns music rights for unique music titles in African, Arabic and International categories, spanning multiple popular genres including Hip Hop, Pop, Inspirational, Classical, Hip Life, Humor, Football Chants, RNB, Gospel, Jazz, Rock, Devotional, Reggae and Retro in over 40 languages. Operators in Africa have seen more than fourfold increase in their music services penetration and subscriber base, multi fold increase in their music revenues, using Mahindra Comviva’s digital services. Besides this, the company owns a huge collection of video, voice and text based applications like devotional, full track music, music on demand, karaoke, games, contest, sports, news, humor, health & fitness, career, lifestyle, agriculture and many more.

About Mahindra Comviva
Mahindra Comviva is the global leader in providing mobility solutions. It is a subsidiary of Tech Mahindra and a part of the USD 16.9 billion Mahindra Group. With an extensive portfolio spanning mobile finance, content, infotainment, messaging and mobile data solutions, Mahindra Comviva enables service providers to enhance customer experience, rationalize costs and accelerate revenue growth. Its mobility solutions are deployed by over 130 mobile service providers and financial institutions in over 90 countries, transforming the lives of over a billion people across the world. For more information, please visit www.mahindracomviva.com

About Mondial Multimedia
MONDIAL MULTIMEDIA is a leading partner of mobile media platforms. One of the most influential suppliers in the world of multimedia entertainment content. Offering its services to mobile operators and publishers Web. Unlike traditional content marketing agency, MONDIAL MULTIMEDIA is specially configured to provide quality digital content to scale. With our global creative network and protecting digital content and our experienced account management and internal quality control, we deliver tailored, high -quality content in an unparalleled number of topics , new formats and languages . MONDIAL MULTIMEDIA is the result of a young, ambitious and experienced in various fields of communication, but united by a common passion it is directed by Miss Olivia Sandrine A. BRAUD - Mensah .


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