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Facebook's Audience Network Expands Support to Mobile Web

By Idea Engineers
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Facebook announced that Audience Network will now include support for mobile web, enabling 2.5 million Facebook advertisers to reach more of the people they care about on mobile devices – global availability.

Today, Facebook announced that Audience Network will now include support for mobile web, enabling 2.5 million Facebook advertisers to reach more of the people they care about on mobile devices – global availability.

Mobile web continues to be an important platform for a lot of publishers, especially news and media publishers. Mobile is the main channel where people consume media, but publishers still struggle to monetize their traffic. This is true for in-app and even more so for mobile web. On average, news sites receive approximately 40 percent of their traffic from mobile devices. Also, a comScore comparison shows that the top 1000 mobile web properties have 2.5x the reach of the top 1000 apps.

Today, Facebook enables publishers to use its people-based targeting and ad formats - including native ads - to allow efficient monetization of mobile web traffic. This is similar to our existing Audience Network product for mobile apps; we are simply extending the delivery of ads to mobile websites. It just takes one click for advertisers to expand their campaigns beyond Facebook and Instagram to reach people across all touch points in the entire mobile ecosystem (app and mobile web).

Across mobile web, publishers will now be able to:

  • Monetize their mobile web Native Formats: Use native ad formats, including carousel ads as well as create native versions of standard formats - native formats that currently make up over 80% of the impressions on the Audience Network today and perform up to 7x better than standard banners formats.
    • Publishers can now leverage our fully customizable native units, and innovative formats like carousel ads that showcase multiple images, to create unique ad experiences that match the look and feel of their mobile website.
    • We're also helping publishers create easy-to-implement native versions of standard formats, such as 300x250 medium rectangle, to improve the ads experience of every ad served from Audience Network.

    Integrate Easily: With no SDK integration it's easy for publishers to go live the same day they are approved

    For more information including success from beta partners, check out the blog post here.