EMCOAN Dinner Re-Echoes The Importance Of Stakeholders Input In Digitization

By Alayande Stephen

The night began with guests dotting the red carpet of R & A City Hotel, Ikeja; while guests being ushered into its beautifully lit hall by delectable young ladies became common sight as the night proceed into a joint welcome address given by the President of Electronic Media Content Owners Association of Nigeria (EMCOAN), Mrs. Debbie Odutayo and Mr. Wale Adenuga (Chairman, Board of Trustee, EMCOAN). Mrs. Odutayo stated in her welcome remark that the night was aimed at networking and unwinding with a view to moving the industry forward while narrating the events of the birthplace of EMCOAN at a content owners forum in Ghana some years ago.

She was quick to praise her members, the media content owners by saying “media content owners are a vital part of the entertainment industry because without them there would be no interest in the mass media”. She also put in a word on digitalization saying, “as our nation gears up for the giant stride of digitalization, it is of utmost importance that we come together to ensure the most successful transition”.

The representative of the Registrar of Advertising Practitioners Council of Nigeria (APCON) Alhaji Garba Kankarofi in his speech also commented on digitalization stated that, “Digital broadcasting has become an issue following the proposal by the government to grant migration from analogue to digital broadcasting. This must be seen as a challenge by EMCOAN. This body has to brace up to technological demands of the system as well as be prepared to cope with increase in content as may be required. I have no doubt that you will meet the challenges of digital broadcasting”.

In between both speeches guests were treated to musical renditions as well as the master compere YAW cracking up the guests to make the hall come alive. Also, the event had EMCOAN present a special birthday gift to the Managing Director, Mediareach OMD (Mr. Tolu Ogunkoya) who was represented by Mr. Yinka Adebayo and Mr.Alaba Fadero respectively.

Also, Mr. Emeka Mba, the Director General of National Broadcasting Commission(NBC) who was represented said in his opening remarks that "a lot of efforts has been put in place to ensure that Nigeria meets up with the set target date for Digitization, calling for support and the need for all hands to be on deck to ensuring a successful transition from analogue to Digitization", he averred.

During the course of the evening, wine and expertly catered cuisine were served while comedians like Baba De Baba, the Still Ringing team; a hilarious duo that mimic clergy men and give funny interpretations in Yoruba language etc and musicians like the petite but powerful YEMMY (The soul singer), R n B Sensational, Jason Blue, Dance Group called Born 2 Succeed all thrilled the audience endlessly.

The Dinner was supported by Lifemate, STAR Times, Mediareach OMD, Our Daily Manna, OSTEO while media supports came from WAPTV, R2TV, RAVE TV, BETV, Primetime Entertainment, REEL E Magazine and programmes of all members.

Alayande Stephen T.
For: The Media/Publicity Team