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Dangote Cement: Distributors rewarded with N1.25billion in bonuses

By The Rainbow
Dangote Cement: Distributors rewarded with  N1.25billion in  bonuses
Dangote Cement: Distributors rewarded with N1.25billion in bonuses
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In appreciation of its customers' patronage in the previous year, the

management of Dangote Cement Plc has rewarded its distributors

with bonuses worth N1.25 billion.
It was  naira rain for distributors of the leading Cement

manufacturer, as each and every one of the distributors at a forum in

Lagos went home with mouth-watering reward for keeping faith with the

company and its product.
Each of the distributors was presented with a cheque in the sum of his

bonus with the highest bonus of N62 million awarded to Chinedu & Son

Investment Nigeria Limited, as the Number One Customer for the year

The Chairman of the company, Aliko Dangote had earlier in the day, during the Annual General Meeting (AGM) of the company, disclosed that

it  13.3m tonnes of the product in 2013.
He said the payment of the bonus was to celebrate the distributors for

their unflinching loyalty and commitment to Dangote Cement, which

remains the number one cement brand in Nigeria in spite of the intense

competition in the industry.
“We could not have achieved this enviable feat without your immense

contributions. That is why we have gathered here to show you our

sincere appreciation.  I am delighted to note that during the year you

have fine-tuned your sales and marketing strategies to remain on top

of the game, as the excellent results we posted for last year

demonstrate, and this has allowed us to remain in our leading

position”, Dangote stated.
He said that the meteoric rise of Chinedu & Son from the 13th position

last year, to number one in 2014, attested to the unrelenting spirit

of the human enterprise and enjoined others not to rest on their oars

as it is often easier to get to the top than to remain there.

Dangote noted “To remain on top of your game, you must strive to

constantly improve on your best. To do this, you must be innovative.

The future belongs to those that are creative and innovative in their

approach to doing business. Forward-looking organizations constantly

seek innovative ways of doing things in order to stay ahead of the

The Dangote Cement boss then used the occasion to formally introduce

the Company's new grade of cement—the 42.5 grade popularly known as

Dangote Cement 3X, Big Boss or Big Oga, describing it as a

demonstration of the Company's commitment to its customers.

“It is a demonstration of our commitment to excellence. It is also a

demonstration of our commitment to quality. The 3X stands for 'extra

strength,' 'extra yield' and 'extra life,' and it is the product of

many years of research and development. We believe in going the

'extra' mile for you, our distributors and customers, the end users.

“Very soon, we will introduce another higher grade brand of 52.5

cement. The 42.5 grade and 52.5 grade will serve different purposes

and will give consumers more options”, he explained.

In his own address of welcome, Group Managing Director of Dangote

Cement Plc, Devakumar Edwin thanked the distributors for their loyalty

to Dangote cement brand pointing out that they must have seen that

they have made a mistake for choosing to do business with the company

He promised that the cement Company would continue to show

appreciation to them and urged them to strive to sell more Dangote

cement this year and they would also be rewarded more saying; one good

turn deserves another.
Edwin used the occasion to dispel the insinuations in some quarters

that  the price of the product has been increased noting that despite

the spiraling increase in our cost of production, “we have no plans

for any major increase in the selling price of cement.”

He continued; “as an ethical organization, we believe in putting our

customers and our consumers first, before profits. We believe in

creating value in a sustainable manner. We believe in making our

products affordable to enable the ordinary Nigerian have a roof over

his head. We will not relent in pursuing this philosophy. “