Dangote Cement: Distributors rewarded with N1.25billion in bonuses
In appreciation of its customers' patronage in the previous year, the
management of Dangote Cement Plc has rewarded its distributors
with bonuses worth N1.25 billion.
It was naira rain for distributors of the leading Cement
manufacturer, as each and every one of the distributors at a forum in
Lagos went home with mouth-watering reward for keeping faith with the
company and its product.
Each of the distributors was presented with a cheque in the sum of his
bonus with the highest bonus of N62 million awarded to Chinedu & Son
Investment Nigeria Limited, as the Number One Customer for the year
The Chairman of the company, Aliko Dangote had earlier in the day, during the Annual General Meeting (AGM) of the company, disclosed that
it 13.3m tonnes of the product in 2013.
He said the payment of the bonus was to celebrate the distributors for
their unflinching loyalty and commitment to Dangote Cement, which
remains the number one cement brand in Nigeria in spite of the intense
competition in the industry.
“We could not have achieved this enviable feat without your immense
contributions. That is why we have gathered here to show you our
sincere appreciation. I am delighted to note that during the year you
have fine-tuned your sales and marketing strategies to remain on top
of the game, as the excellent results we posted for last year
demonstrate, and this has allowed us to remain in our leading
position”, Dangote stated.
He said that the meteoric rise of Chinedu & Son from the 13th position
last year, to number one in 2014, attested to the unrelenting spirit
of the human enterprise and enjoined others not to rest on their oars
as it is often easier to get to the top than to remain there.
Dangote noted “To remain on top of your game, you must strive to
constantly improve on your best. To do this, you must be innovative.
The future belongs to those that are creative and innovative in their
approach to doing business. Forward-looking organizations constantly
seek innovative ways of doing things in order to stay ahead of the
The Dangote Cement boss then used the occasion to formally introduce
the Company's new grade of cement—the 42.5 grade popularly known as
Dangote Cement 3X, Big Boss or Big Oga, describing it as a
demonstration of the Company's commitment to its customers.
“It is a demonstration of our commitment to excellence. It is also a
demonstration of our commitment to quality. The 3X stands for 'extra
strength,' 'extra yield' and 'extra life,' and it is the product of
many years of research and development. We believe in going the
'extra' mile for you, our distributors and customers, the end users.
“Very soon, we will introduce another higher grade brand of 52.5
cement. The 42.5 grade and 52.5 grade will serve different purposes
and will give consumers more options”, he explained.
In his own address of welcome, Group Managing Director of Dangote
Cement Plc, Devakumar Edwin thanked the distributors for their loyalty
to Dangote cement brand pointing out that they must have seen that
they have made a mistake for choosing to do business with the company
He promised that the cement Company would continue to show
appreciation to them and urged them to strive to sell more Dangote
cement this year and they would also be rewarded more saying; one good
turn deserves another.
Edwin used the occasion to dispel the insinuations in some quarters
that the price of the product has been increased noting that despite
the spiraling increase in our cost of production, “we have no plans
for any major increase in the selling price of cement.”
He continued; “as an ethical organization, we believe in putting our
customers and our consumers first, before profits. We believe in
creating value in a sustainable manner. We believe in making our
products affordable to enable the ordinary Nigerian have a roof over
his head. We will not relent in pursuing this philosophy. “