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APO (African Press Organization) Unveils Newly Refreshed Brand Identity

The sole press release wire in Africa, and the global leader in media relations related to Africa
By APO (African Press Organization)
APO (African Press Organization) Unveils Newly Refreshed Brand Identity
APO (African Press Organization) Unveils Newly Refreshed Brand Identity
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DAKAR, Sénégal, March 14, 2014/African Press Organization (APO)/ -- APO (African Press Organization) (http://www.apo-opa.com), the sole press release wire in Africa, and the global leader in media relations related to Africa, today unveiled a revamped corporate brand identity.

APO new logo: http://www.photos.apo-opa.com/plog-content/images/apo/logos/apo-african-press-organization-small.png

Photo : http://www.photos.apo-opa.com/index.php?level=picture&id=782 (Nicolas Pompigne-Mognard, Founder and CEO of APO (African Press Organization)

The new branding reflects the company's core values: dynamism, professionalism and the quality of service it provides.

Long recognized for excellence in media relations in Africa, APO has redefined the boundaries of traditional media relations by becoming the sole Pan-African press release wire that caters for all communication needs and by providing innovative services like online press conference and interactive webcast.

For its 8th year in operation, APO is unveiling a new brand platform, tagline, logo and website.

“Over the past few years, our company has experienced a tremendous level of growth, and we wanted to communicate this upward trend to our current and future clients. The new brand also symbolizes APO's forefront methods when it comes to press release distribution and media relations in Africa”, said APO Founder and CEO, Nicolas Pompigne-Mognard.

APO's new logo marks the culmination of an eight-year evolution towards valuing the acronym, APO, as the firm's primary identifier. The logo was designed by Eclecticblue, a London based award-winning creative design agency working for companies such as Moet & Chandon and Waggener Edstrom Worldwide.

The logo was designed by combining four elements; the company name, the acronym, the map of Africa, and the tagline. The modernized look also represents the firm's vision to continually move forward and adapt to new technologies and ideas.

APO's tagline "Your Voice Across Africa" defines who APO is and what the firm offers to its clients.

Accessible at http://www.apo-opa.com, APO's new website has been designed to provide a user-friendly experience with improved navigation and functionality throughout, allowing customers to access precise service offers and videos info-graphics.

“Our clients like the fact that they can depend on us when it comes to media relations on a Pan African scale. We take great pride in the quality of our services and the dedication of our staff, which is why we have been blessed to expand so rapidly and have full intention to bring on more value propositions in the near future”, said APO Founder and CEO, Nicolas Pompigne-Mognard.

APO manages Africa Wire®, the service for press release wire distribution and monitoring in Africa, reaching over 50,000 media contacts, bloggers, social networks, and redistributing content to over 50 African websites, Bloomberg Terminal, Thomson Reuters, Lexis Nexis, Dow Jones Factiva, and more.

Used by some of the world's largest companies, communications agencies, institutions and organizations, Africa Wire® guarantees the most extensive reach to Africa, acting as the conduit for APO's clients'targeted audience in all parts of the continent and the world.

More information about Africa Wire®, the service for press release wire distribution in Africa: http://www.apo-opa.com/services.php

Contact:

Aïssatou Diallo

[email protected]

+41 22 534 96 97

About APO (African Press Organization)

APO (African Press Organization) (http://www.apo-opa.com) is the sole press release wire in Africa, and the global leader in media relations related to Africa.

With offices in Senegal, Switzerland, India, and Seychelles, APO owns a media database of over 50,000 contacts and the main online community for Africa-related news.

It offers a complete range of services including press release distribution and monitoring, online press conferences, interactive webcasts, media interactions, strategic advice, public diplomacy, government relations, and events promotion. To find out more please visit, http://www.apo-opa.com.

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