Nutricima Splashes Cash, Rewards Consumers In Mega Cash Promo

Lagos, Nigeria; 22nd January, 2014. Nutricima Limited, the makers of Coast, Nunu, Olympic milk and other nutritious food drinks, has announced that it is giving away cash and gifts prizes worth millions of Naira to consumers in its latest consumer-reward initiative tagged 'Nutricima Mega Cash Promo.'

The promo, which is aimed at rewarding new and existing consumers of Nutricima's range of milk products, will run for three months starting from January 21st to April 22nd, 2014.

According to Nutricima, consumers stand the chances of winning millions of Naira and numerous gifts after purchasing any of Coast evaporated milk, Olympic evaporated Milk or Nunu powder refill which has the promo label. Under the label, consumers can find a six digit Code number which is to be sent with the product serial number to 08093377802. The sender then gets an interactive voice response which informs the consumer about what he or she has won.

Instant wins in the Mega Cash Promo include N50 airtime e-top-up for thousands of consumers, cash prizes of N500 (Five Hundred Naira), N1, 000 (One Thousand Naira), N5, 000 (Five Thousand Naira) and N10, 000 (Ten Thousand Naira) each.

Aside from the instant prizes, consumers can also qualify for a monthly raffle draw where they have the opportunity to win between N50, 000 (Fifty Thousand Naira) to N1million (One Million Naira).

To redeem their cash prizes, customers are expected to go to any branch of Zenith bank with the product label and valid ID card. Cash prizes between N500 – N10, 000 will be paid over the counter, while N50, 000 – N1, 000, 000 will be transferred to winners' accounts. 15 lucky people are expected to win N1, 000, 000 each in the raffle which will hold every month of the promo duration.

Speaking at the press conference held to announce the Mega Cash Promo, the Managing Director, Nutricima Limited, Mr. Suneel Vasudevan, said the reputable company which produces Coastand Nunu evaporated and powdered milk and Olympic milk among other nutritious food product, is known for providing Nigeria's families with excellent nutrition over the last decade.

He said Nutricima as a company values its consumers a lot, saying the quality products testifies to the commitment of Nutricima to the Nigerian consumers.

Vasudevan said, “Nutricima, in line with its vision to reward its new and existing consumers, came up with the Mega Cash Promo as a way of expressing our appreciation to millions of our loyal consumers across Nigeria, as well as our potential consumers including kids, youths and adults who deserve nutritious milk and food drinks which Nutricima provides.

“We all know that the festive period has just ended and many Nigerians have expended so much during the season. But, they need to have some money to refill their accounts. So, Nutricima through this Mega Cash Promo endeavors to enrich millions of our consumers by giving them opportunities to win millions of Naira through this initiative.

“Form the way the Nutricima Mega Cash Promo is designed, it is clear that we have made it easy for many people to win millions of Naira and numerous gifts items as easy as possible. All they have to do is to purchase any of Coast evaporated milk, Olympic evaporated Milk or Nunu powder refill which has the special Mega Cash promo label. They can instantly know how much they have won. There is also a raffle draw which will produce millionaires among our consumers.”

Mr. Vasudevan noted that the Mega Cash Promo is Nutricima's way of appreciating its teeming consumers in Nigeria who have been enjoying the nutritious products of the company. “We are also telling our potential consumers that apart from offering them good health and proper nutrition through our various products, we appreciate our consumers always,” he added.

Speaking further about Nutricima's activities, the MD explained that the company is “constantly developing local technology and strong highly motivated work force, in addition to setting the pace for nutritional goodness.

“Apart from that, we partake in various CSR and engage the communities through various platforms like grass-root sporting activities, “Healthy Living” campaign in Neighbourhoods, partnership with Lagos State Government to drive “Drink Milk” campaign, partnering with schools for kids with special needs like Down Syndrome Foundation of Nigeria (DSFN).

“We deeply value our numerous consumers and our quality products testify to our commitment to always provide good nutrition for both existing and new consumers in Nigeria. We offer nutritional choice at the most affordable price. Our vision from inception has been to ensure that every child and family in Nigeria is nutritionally enriched, through the enjoyment of excellent products marketed under our 5 key brands: Nunu, Olympic, Coast, Yo! and Bliss.”

The Nunu brand provides wholesome nutrition for kids' growing up years, to help them become well rounded Leaders in future, while Olympic is affordable, healthy milk with very low in cholesterol levels. He said, Coast brand is the creamiest evaporated milk for the family's breakfast delight. It is Nutricima's accessible luxury milk brand.

Another product of the company is Yo! This provides nutrition on –the-go and forms a convenient and healthy filling snack for dynamic and energetic adults. While the Blissbrand is a healthy non-dairy drink for the refreshment of all. Bliss is a pick-me up brand that serves cravings of those who seek a healthy alternative to water and sugar, the MD said.

Reflecting on the birth of the company, Mr. Vasudevan said Nutricima “was born out of a vision of PZ Cussons to bring international quality nutrition to Nigeria. This vision was converted to reality through a joint venture with Glanbia, a leading food ingredient company in Europe, who were keen to deliver their technical expertise for the benefit of Nigerians.

“Nutricima was incorporated in 2003 and commenced operations in 2005. The company immediately demonstrated significant business building capabilities in: Building new brands from scratch, production of World Class products. It achieved national distribution network of 26 depot stations pan Nigeria to deliver products to the door steps of consumers, producing affordable products for all the people, and it achieved backward integration in the past 2 years by sourcing milk from Shonga farms; an initiative to develop local capabilities. All of these have been achieved within a short period of 7 years, he added.

In his speech, the President of Nutrition Society of Nigeria (NSN), Mrs Ngozi Nnnam, represented by Chairman of Scientific Committee of NSN, Dr. B.I.C Brai, commended Nutricima Limited saying, “Nutricima is a company that stands out among others in terms of quality of products. It has a rich history of providing nutritious milk products and food drinks – Nunu, Coast and Olympic Milk.

“Milk supplies nutrients and vitamins to the body. Nutricima's range of milk products gives essential nutrients and vitamins to the body for growth and development.

“We all know that there need for nursing mothers, parents, children young and old, adults and aged people to pay attention to their nutrients intake. Nutricima has milk products like Nunu, Coast and Olympic milk that are carefully made to meet the health demand of these set of people.

“The initiative of the Mega Cash Promo is commendable because it is like giving back to the society, consumers both new and existing ones will benefit from it. Nutricima has proven that it is not only concerned about making profit but also enriching the lives of the consumers thought the promo.

We commend the ideas and strategies put to ensure the successful reward of consumers of Nutricima in this Mega Cash promo. It is especially coming at a time when everyone needs money after spending a lot during the festive period.”

Present at the press conference were Marketing Director, Nutricima Limited, Mr. Kalyan Bandyopadyay; Head of Marketing, Mrs. Wande Oluwasegunfunmi; Sales Director, Bola Arotiowa; Integrated Marketing Communication Manager, Funsho Jacob; Category Marketing Manager (Standard Milk), Mr. Raphael Agbaje; Hon. Commissioner of Health, Lagos State, Dr. Idris Olajide, represented by Mrs M. A. O. Adams, Directorate of Family Health & Nutrition; Director of Commerce, Lagos State Ministry of Commerce & Industry, Mr. Hakeem Adeniji; Chairman, Scientific Committee, Nutrition Society of Nigeria (NSN), Dr. B.I.C Brai; Acting Assistant Director (Coordinator Lagos), National Lottery Regulatory Commission, Mr. Fidelis Aigbogu and Assistant Manager, Legal, Lagos State Lottery Board, Miss Gbemi Ajibosi among others.