Guinness Nigeria Launches Its Latest Blend Of Herbs And Fruits Drink Orijin In Port Harcourt

By Anderson Hart

It was colour pomp and pageantry at the Eddy Wine bar last Saturday as the Guinness PLC launched its new brand called ORIJIN.

Orijinis is an alcoholic blend with the flavours of African herbs and fruits, combined to give a refreshing bitter-sweet taste and wonderful feeling of satisfaction.

Musicians and comedians were on hand to give guests and invitees a thrill till dawn.

(From left) Regional Sales Director, Guinness Nigeria Plc Mr. Chizoba Ojelo; Marketing and Innovation Director Mr. Austin Ufomba; Hip Hop Artiste, Burna Boy and Corporate Relations Director, Mr. Sesan Sobowale at the launch of Orijin in Port Harcourt Saturday

Guinness Nigeria Plc, the number one brewing company in Nigeria has launched its latest drink Orijin in Port-Harcourt to the delight of its esteemed consumers. Orijinis an alcoholic blend with the flavours of African herbs and fruits, combined to give a refreshing bitter-sweet taste.The launch took place at the prestigious Eddy's Wine Bar, Port Harcourt where guests at the reception were delighted as they had a firsthand taste of the new drink which has been described as the pride of Africa.

Speaking at the launch, Mr. Seni Adetu,Managing Director and Chief Executive, Guinness Nigeria Plc, said Orijin is a drink that will appeal to the modern African who wants to enjoy the best things of life while still holding on to their African roots.

'Guinness Nigeria has a tradition of continuously delivering great brands to our consumers and Orijin is a quality brand that will not only bring excitement to consumers but also give them the opportunity to connect with their heritage. It is a vibrant yet rooted brand - a celebration of modern African culture which embodies all that is alive and exciting in Africa today. With a refreshingly unique taste, Orijin is the flavoured alcoholic drink our consumers deserve' Adetu expressed.

Prior to the launch, various African drums were placed across Port Harcourt and different cultural troops entertained crowds at the 'place of the drums'. The cultural troops were at their best as they displayed fascinating dance steps which enchanted the expectant crowd.

During the launch, guests were entertained by a dance drama titled 'The Orijin' which chronicled the process from conception to the production and the unveiling of Orijin.

According to Mr. Austin Ufomba,Marketing and Innovation Director, Guinness Nigeria Plc, the play depicts Guinness genuineness in producing quality products that resonate with Nigerian consumers.

'We always want to be connected to our customers and our intention is to tell our story in a way that allows us to relate to our esteemed customers and consumers. Testament to this is the effort of the cast in showcasing our African pride and heritage. The play was rightly titled the Orijinal because Orijin is the original drink of the true and modern African'.' Austin said.

He continued: 'In the last 18 months, Guinness Nigeria Plc had launched four quality products. We have launched Malta Guinness Low Sugar, Dubic Extra Lager, SNAPP and now Orijin. Our consistency testifies to our innovativeness. All of these products are presently doing very well in the market and we believe Orijin will not be any different. However, while our consumers enjoy our drinks, we encourage them to drink responsible and not to drink while they drive'.

The electrifying performances of hip hop artiste, Burna Boy got the guests ecstatic as they danced to the tunes, all to welcome Orijin.

Guinness Nigeria Plc is also the brewer of Guinness Foreign Extra Stout, Harp Lager and Malta Guinness. The company was established in 1950, making it one of the oldest companies in Nigeria. Orijin is to be enjoyed by over 18s only. Drink responsibly.

Guinness Nigeria Plc was established in 1950, making it one of the oldest companies in Nigeria. Listed on the Nigerian Stock Exchange in 1965, and with a shareholder base of over 75,000 shareholders, it is also one of the foremost quoted companies in Nigeria. The company built its first brewery in Ikeja in 1962, and currently has facilities in Ogba, Benin City and Aba.

Included in its portfolio are such acclaimed brands - Guinness Foreign Extra Stout, Guinness Extra Smooth, Malta Guinness, Harp Lager beer, Gordon's Spark, Smirnoff Ice, Satzenbrau Pilsner, Harp Lime and most recently Dubic Extra Lager.