By TIME FOR CELEBRITY SHOWDOWN Written by furtune General Feb 27, 2010 Time for celebrity showdown

A new variant of the highly popular reality TV show, Gulder Ultimate Search, is set to delight television viewers across the globe. Tagged, 'Gulder Ultimate Search: Celebrity Showdown' and powered by Nigerian Breweries Plc, the programme will showcase Nigerian celebrities of diverse professions and backgrounds.

According to Mr. Yusuf Ageni, Corporate Affairs Adviser, Nigerian Breweries, though the names of the 10 celebrities are still under wrap, they are the very best and household names in the country.

He says: 'If the Gulder Ultimate Search has been very challenging and exciting, then imagine your favourite celebrity in the Gulder Ultimate Search. Tthe celebrities will not be given a five star treatment as they will go through difficult tasks in different terrains as the main GUS.'

The show will run for 11 weeks on AIT, NTA network, STV, Africa Magic, Soundcity (DSTV) and other stations as an original Nigerian adventure programme with international standard, while the reward at the end of the day will be more fame, more fortune and much more for the last celebrity standing.

Blockbuster further learnt that only one celebrity will win the ultimate price but every participant will take home a prize according to their eviction.

Senior Brand Manager, Gulder, Mr. Emmanuel Oriakhi said the GUS celebrity edition will not replace the original version which will later hold in the second or third quarter of the year. He added that Gulder Ultimate Search Celebrity Showdown was conceived by Nigerian Breweries to give consumers more fun and entertainment platform, noting that unlike the original Gulder Ultimate Search that runs everyday for 21 days, the Celebrity Showdown will run only once a week.