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By Eric Eghaghe

Proximity Communications, a leading innovative marketing consortium, has been acclaimed the fastest growing marketing communications company in Nigeria. The accolade was bestowed on the company at the Tony Elumelu Foundation-sponsored “Nigeria Fast Growth 50” awards which held In Lagos.

The “Nigeria Fast Growth 50”, also known as the “Nigeria50”, identifies and celebrates the 50 fastest growing Small and Medium Enterprises (SME) in Nigeria. Criteria for selection of the 50 companies includedannual growth rate, revenue generated, quality of products and services, and the number of employees.

Coming in 23rd amongst the 50 fastest growing SME's in Nigeria, Proximity led in the marketing communications industry sector. It was sited for its growing innovative contributions, the impact on the clients it serves, and its growth rate.

In his message, the Founder of the Tony Elumelu Foundation, Mr Tony Elumelu, CON, described the awards as an opportunity to “shine a unique spotlight on the pipeline of the fast-growing businesses who are driving Nigeria's economic transformation” and enjoined the winners to continue to drive future prosperity for the country.

In his response to the awards, the Managing Director of Proximity, Mr Rotimi Olaniyan, expressed his delight at the recognition accorded the company. In his words, “coming on the cusp of our 5thanniversary, the awards is a welcome testament to our determination to change the game of marketing communications in Nigeria by focusing on the provision of innovative services that fascinate both brands and consumers”. He thanked the company's clients who have made the success possible and promised that the company will continue to be driven by the desire to provide best-in-class services in the Nigerian marketing communications space.

Nigeria50 is organized by AllWorldNetwork , an organization chaired by Professor Michael Porter the renounedHavard Business School academic. Its mission is to identify and scale all the growth entrepreneurs of the emerging world. Variants of the same award include the Africa 500, Asia 500 and Arabia 500.