American rapper Ja Rule, Kevin Lyttle storm Lagos for Star Mega Jam
For the first time ever, Star Mega Jam, an annual music jamboree organised by the Nigerian Breweries Plc, would parade two popular international music stars at the same venue.
They are multi-talented, platinum-selling American rapper Jeffrey Atkins aka Ja Rule and dancehall rave of the moment Kevin Lyttle.
Nigerian music lovers overwhelmingly chose both stars at the pick a star for Star Mega Jam 2005 SMS campaign launched by Star, nation's premier lager beer.
Slated for Friday December 16 and Saturday 17 in Lagos and Port-Harcourt respectively, Lyttle and Ja Rule whose album has sold over 15 million copies world-wide with five top ten chart appearances would be performing alongside Nigeria's music stars like Ruggedman, African China, Shasha, Obesere, Tony Oneweek, Danfo Drivers, KC Presh, Daddy Showkey, Rasque, Davina, Freewindz, Tony Tetuila and D'banji.
Also for the first time on Star Mega Jam, the artistes in Lagos would be performing on a floating stage mounted on the lagoon waterfront while music lovers in Benin, Enugu and Jos would have an opportunity of watching them live through a technology driven Simulcast. But then the events in Benin, Enugu and Jos would be set up as full concerts with 3 established Nigerian artistes performing.
According to the NB Plc's Corporate Affairs Director, Mr. Bola Akingbade, Star Mega Jam has within its six years of existence become a brand on its own, which is uniquely Star.
He says: “The annual event has become a strong vehicle for sharing the unique brightness that only Star delivers. This year's concert has been taken to the next level with these unique innovations introduced to give maximum enjoyment to all lovers of Star.”
Akingbade assured music lovers of hitch free enjoyment stressing that maximum security will be deployed at all concert venues. According to him, the company recognizes the fact that security has been a major challenge to the entertainment industry hence has piloted a new security arrangement, which was successfully tested during Star Trek concerts in 10 major cities.
Mega Jam has featured music stars like Awilo Longomba, Shaggy, Usher Raymond, Koffi Olomide and 50 Cent.