Cadbury appoints Roy Naaman as new MD

By The Citizen

Cadbury Nigeria Plc., maker of favourite Nigerian brands such as the Bournvita food drink and TomTom sweets, has announced the appointment of a highly experienced leading-brands professional as the new Managing Director to lead the snacks group as it seeks to tap expanding markets in West Africa, and deliver consistently strong and profitable growth. According a source in the multinational, Roy Naaman has been appointed to succeed Emil Moskofian, who leaves the company to explore opportunities outside Mondelēz International, Cadbury Nigeria's parent company and the world's leading snacks group. Naaman joins Mondelēz International from the Diplomat Group, a global distribution company representing leading brands. With a Bachelor of Arts in business, majoring in finance, Naaman has held a number of positions in the Diplomat Group in several countries, including Georgia, and most recently as a General Manager of its largest market. He joins Cadbury Nigeria 1stJanuary, 2015. 'Emil Moskofian's commitment and leadership have made a valuable contribution to the success of Cadbury Nigeria over the last few years,' Romeo Lacerda, President, Markets, Eastern Europe, Middle East and Africa, Mondelēz International, said in a company statement. 'This includes commendable strides and solid achievements in sales volume, profitability and point-of-sales coverage, as well as brand innovation, compliance and control.' 'In Roy, we are very pleased to gain a highly experienced leader, with a strong track record in driving sustained and profitable growth. In his previous role, Roy was instrumental in spurring business expansion in southern Africa and the Caucasus. He is a most valuable addition to our company.'