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By NBF News

A chain of neighbourhood markets, Grocery Bazaar has opened in Lagos.

While speaking with journalist on Monday, shortly after the unveiling of the new store at KM 13, LASU-Isheri Expressway, Akesan, Lagos, the company's Chief Executive Officer, Mr. Samuel Ejeh, said the establishment of Grocery Bazaar was to address the Nigerian consumer's grocery shopping concerns and to take advantage of the emerging grocery retail opportunity in Nigeria.

He added that the new retail store was a chain of 'no frills, no tricks, self-service' neighbourhood markets targeted at the middle and lower classes of Nigerians who perceive conventional supermarkets to be expensive and wet-markets to be inconvenient.

Ejeh said, 'Grocery Bazaar carries a wide range of everyday products like canned foods, toiletries, snacks and frozen foods, among others, but in a limited selection within each product line. We sell only the best quality and the most frequently purchased food, grocery, personal and household items in both bulk and pieces, at the cheapest prices you can find in Lagos. Our goal is to help our customers make better choices so they can get more value for their grocery costs'.

'The store also has a conducive shopping environment with adequate security for shoppers, and a special ice-cream and popcorn stand for customer refreshment,' he said.

Speaking earlier during the unveiling ceremony, the company's Executive Officer Marketing, Mr. Matthew Umoren said most of the top modern markets were located too far from the majority of consumers.

'To address the problem of distance for consumers, one of our goals is to bring modern markets closer to them, saving them the stress of travelling far from their neighbourhood to shop for basic everyday items,' he said.

Umoren said as a mass grocery retail outlet, Grocery Bazaar had no special class of customers in mind, but offered all classes of persons with the same level of service.