Imo Deputy Governor, Prince Eze Madumere has said that leadership is not a cup of tea where people sit and sip with leisure and should not be left in the hands of unserious persons.

While advising those in the media after receiving the Award as the "Most Dependable Deputy Governor" in the South East by News Makers Magazine, he agreed that the award will further create more challenges on him. "You know people think Award is just a ceremonial thing you achieve for the fun of it. It challenges us and create even more burden for those who understand its truest meaning."

He also used the opportunity to call on the "News Makers" to also evaluate the leadership burden on their shoulders as the fourth estate of the realm. "The importance of Media and the practitioners is such that cannot be over emphasize. It is either we are form alliance towards destroying our society or make it," said he.

He decried the dying tradition of investigative journalism where most journalists prefer to only rely on hearsay to make news. He encouraged the media to remain resolute to the ethics of the practice since it remains almost and indispensable partner to the development of any society.

Speaking further, he said constructive criticism remains the best approach to the practice as equity and fare play remain very relevant to the profession of the Journalism.

The United States trained Management expert said the media are traced to be part of most feat achieved by both developed and developing States.

He however commended the Media for its role in the sustenance of Nigeria's fledgling democracy as it has always intervene when it matters most.

He therefore called on Journalists to see themselves as leaders and to come to terms with realities of the burden that associates with their role in nation building since they owe Nigeria such patriotic call.


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