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Attacks on me over NBC Code ammendments, baseless: Minister

By The Rainbow

The Minister of Information and Culture, Alhaji Lai Mohammed has dismissed as “baseless,” the apprehension and attack on him over the recently ammended 6th edition of the National Broadcasting Code.The Minister who was a guest on NTA live Programme “Good Morning Nigeria” monitored by the News Agency of Nigeria (NAN) on Tuesday in Abuja, said the ammendment of the code was well intentioned.He said the amended code will reposition the broadcast industry in a manner that will benefit all stakeholders and practitioners.

“It is unfortunate that even those who would benefit in the new regime have been so carried away and confused by critics of the ammended code that they are also attacking us.

“Those we are protecting are those who are vociferous in our attack,” he said.

NAN reports that the ammended code introduces new rules and regulations on web/online broadcasting, local contents, production of advertising for local goods and services, music, acquisition of sports rights, exclusivity and national emergencies.

Speaking on exclusivity, the most controversial of the ammendments, the minister said the government rejigged the code to stop monopoly and boost local contents.

“Anywhere you have monopoly and exclusivity, growth is hampered particularly as it relates to local contents.

“We said, henceforth, you cannot go and buy a series or opera or rights for sports and refused to sell to Nigerians.

“For instance, if you buy Premier League, and a small operator approaches you to resell, you must resell to him.

“We will not dictate the price at which you are going to resell but you must resell at a price to be agreed by both parties.

“I want to say that it is only in Africa that you have exclusivity and monopoly of contents as a business model.

“In the UK, you watch premier league on any channel,” he said.

He said the ammended code also ensures that, In sport, when an advertiser spends about one million dollar in promoting foreign league, the advertiser must also invest 30 per cent of that one million dollar in promoting local league.

The minister said the code also ensures that, films, music, advertisement and series meant for consumption by Nigerians must be made in Nigeria.

“With the ammended code, you cannot go and make your advertisement, films or reality show outside Nigeria and bring it to play on our airwaves.

“Why must you go outside Nigeria to make a film or advertisement that can be done in Nigeria,” he said.

He said because TV stations and producers were being owe so much money, the code states that if an advertiser owe a tv station money, such advertiser cannot place advert on another channel until the indebtedness is cleared.

Mohammed said that contrary to what was being speculated, the ammended code is not to favour anybody but to benefit every stakeholders and practitioners in the industry. (NAN)

Your Comment

Christopher | 8/21/2020 10:48:00 PM
If the NBC shouldn't regulate the Price structures, what's stopping the broadcasters from inflating a spike in the price for the sub-license, that way they still remain the only people with license to air the broadcast.
Christopher | 8/22/2020 8:36:00 AM
This amendment is going to make way for local content
Talkative | 8/22/2020 9:19:00 AM
This ammeamendment is cool and will make way for local contents. It's good to see it
Victor Ikpe | 8/22/2020 9:22:00 AM
If all adverts produced for broadcasts are made in Nigeria, that's actually a good thing, that means there would be more revenue, more jobs, Advertising accounts for about 3% of jobs in the European Union.
abiodun damilola | 8/22/2020 10:00:00 AM
safe to say the amendment will be a booster for local content , the broadcast industry is about to experience a good turn around .
Doris | 8/22/2020 10:19:00 AM
Anyways this amendment will serve as a booster for local content
Bobby | 8/22/2020 12:19:00 PM
If all adverts produced for broadcasts are made in Nigeria, that's a good thing, this means more revenue, more jobs, Advertising That's quite a lot of job opportunities, think about it.
Timileyin Yusuf | 8/22/2020 12:38:00 PM
At the long run we will all see that this modification will help boost our local content.
Chioma | 8/22/2020 3:15:00 PM
The amendment is actually making room for local content So i love it