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NEW BMW 5 SERIES IS SEGMENT LEADER – MADUKA

By NBF News
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Maduka and wife Charity unveiling BMW 5Series
Anytime the opportunity presents itself, the President of the Coscharis Group, Dr Cosmas Maduka, discusses BMW with a passion that can only be matched by that of the German manufacturers themselves. The opportunity came again last week when the new BMW 5 Series saloon was unveiled at the equally new Coscharis Place in Abuja.

Even the representatives of BMW AG at the event, Peter Witt and Wibke Stadler, seemed very impressed with the President's deep knowledge of their own products, which was evident in his masterly presentation of the new from BMW 5 and the manner he answered the questions therefrom. Below is part of Maduka's introduction of the car:

The BMW 5 Series Sedan, is designed to maintain its position as segment leader.

It has the typical superior performance of a BMW whilst being highly efficient. It offers state-of-the-art technology and innovative features which are unique in the competitive environment. With this perfect and unique balance of sporty and elegant design, performance and efficiency, driving experience and driver orientation, the new BMW 5 Series Sedan fits the demanding lifestyle of its customers in a perfect way.

Unlike its predecessor, the new BMW 5 Series Sedan has a slightly more crouching stance, which gives it a more dynamic edge. It is even slightly angled towards the front to emphasize its sportiness.

The BMW 5 Series comes in a variety of top-of-the-range petrol engines ranging from BMW 550i, BMW 535i, BMW 528i and BMW 523i. Whichever you drive, everything feels just right.

Following the 2010 red dot design award, the BMW 5 Series Sedan also takes the 2011 prize from the German Design Council.

The new BMW 5 Series Sedan has won Silver in the 2011 Design Award of the Federal Republic of Germany, presented annually by the German Design Council. The country's most prestigious prize for product design is one of several honours already bestowed by the Design Council in recognition of the excellence of BMW Group Design.

The design of the new BMW 5 Series Sedan deftly translates the vehicle's attributes into an authentic formal language. Sheer presence and stylish elegance lend expression to the Sedan's premium quality and outstanding ride comfort. Its sporty driving characteristics are reflected in the dynamic lines of its bodywork and the overall impression is that of a thoroughly athletic automobile. The superior aesthetics of the new BMW 5 Series Sedan are also conveyed by its perfectly balanced proportions and meticulously executed details.

 For the new BMW 5 Series Sedan this is not the first award of the year: in 2010 its exceptional design already resoundingly persuaded the jury of the internationally renowned red dot awards.   The success of Coscharis Group has always been built on long-term thinking and responsible action. In keeping to the standards, we have 5 exclusive BMW Showrooms and six BMW Service Centres nationwide. We also have highly-skilled and well-trained professionals some of them expatriates working at these places.

This BMW Showroom is one of Coscharis Group's feats which has culminated into the company being a household name in the country as a growing business concern whose activities trenches into the fields of marketing of BMW brand. We are proud of the confidence that we were granted by BMW AG, by giving us the dealership rights for almost 10 years running to sell their vehicles in Nigeria.

Coscharis Motors shall endeavor to provide the highest levels of customer service for this elite brand, in line with international quality standards.