Heineken House Lagos Returns For The UEFA Champions League (UCL)
Heineken®, the world’s most valuable international premium beer brand returns for its 11th consecutive year of UEFA Champions League sponsorship with the Heineken House.
In its tradition, the Heineken House presents a VVIP UCL experience in a world class Heineken® atmosphere where fans can watch their favourite clubs compete while enjoying the beer, good food and great company.
As the matches of the UEFA Champions League Round of 16 continue across prominent stadiums in Europe tonight football fans and invited guests to the upscale Heineken House Lagos will be thrilled to their satisfaction. Fans can get invites to the Heineken House by visiting any of the local bars where Heineken® hostesses are activating.
Heineken redefines the premium match viewing experience with a fortress of drinks, games, gear, and strategically positioned screens to catch the action. Located in Ikoyi, the House features a Football Arena Room complete with real stadium seats, Heineken and UEFA Champions League museum atrium, and Heineken served extra cold bars with draught beer.
The last edition of the Heineken House was attended by high flyers such as popular musician, Tuface Idibia; football legend, Victor Ikpeba, amongst others.
Local Heineken bars across the country would also be activated for UCL viewing, bringing the UEFA Champions League experience closer to more consumers.
The Heineken® brand, that bears the founder’s family name - Heineken - is available in almost every country across the globe and is the world’s most valuable international premium beer brand.
To follow Heineken® on Twitter visit www.twitter.com/heineken and to become a fan on Facebook go to www.facebook.com/heineken. To view videos, subscribe to our YouTube channel at www.youtube.com/heineken .
Enjoy Heineken Responsibly
Heineken continues to integrate its responsible consumption program into all UEFA Champions League sponsorship activities. Every stadium hosting a UEFA Champions League match features “Enjoy Responsibly” on one of its three perimeter boards around the pitch, complementing the regular Heineken boarding. In addition, an Enjoy Heineken Responsibly 5-second match bumper broadcasts several times during UEFA Champions League matches with an estimated audience of 150 million viewers per match week.
About Red Media Africa
Red Media Africa is a PR & Communication firm under the parent company, RED. An innovative media group focused on Africa, RED's vision is to excite and empower an evolving generation through the media's limitless possibilities. Built across tools and platforms, its Communication Division holds Red Media Africa, Red Marketing and Small & Medium, and YouthConnect; and its Content Division holds the Y! brands, including Y! TV, Y! Magazine, YNaija.com, Teen Y!, Y! 2015, the Y! Tech 100 and the Y! Annual Black Ball/Y! 100 Most Influential List. It also anchors a development firm, The Future Project Africa, which co-presents Africa's leading youth platform, The Future Awards Africa, and other projects including the Nigeria Symposium for Young & Emerging Leaders and The Future Enterprise Support Scheme.