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Asian Games Live! Expands Global Radio Broadcast Coverage

By Asian Games

VAUXHALL, South London - March 1, 2009 - The 16th Asian Games (www.gz2010.cn/en), part of the worldwide Olympic movement and governed by the Olympic Council of Asia (OCA) through its broadcast agreement with Radio Guangdong (http://e.rgd.com.cn) to produce China's first all-English sports talk show - Asian Games Live! – has expanded its broadcast footprint to include London-based World Radio Network.

The Asian Games are the second largest sports event in the world after the Summer Olympic Games and is hosted by Jeff Ruffolo, a three-time Summer Olympic Sportscaster for US-based Westwood One Radio.

WRN (www.wrn.org), is a private London, England–based company that provides transmission services for radio and television broadcasters worldwide. This includes the creation and distribution of its own-branded radio channels which aggregate daily and weekly programmes from national public broadcasters around the world, and which, in turn, are distributed using international satellite radio networks, mobile platforms and local FM and AM rebroadcasters.

Since its foundation in 1992, WRN has continued to exploit new opportunities and digital technologies to help its clients, both large and small, to reach new audiences in new markets. Since acquiring the TV ingest and playout company, TSI Broadcast, in April 2009, work has begun on a state-of-the-art media and network operations centre incorporating ingest, playout, encoding and transcoding and digital lay-off facilities at WRN's premises in.

Headquartered in Vauxhall, south London and with facilities in Covent Garden, central London, WRN provides high quality, innovative and cutting edge solutions to the global marketplace. International public radio broadcasters use WRN channels to distribute their programmes to listeners around the world and includes Radio Guangdong which will “package” its all-new Asian Games Live! show to meet WRN broadcast time requirements.

About The 16th Asian Games
The 16th Asian Games (www.gz2010.cn/en) is approved and governed by the Olympic Council of Asia and will be held in “Flower City” of Guangzhou from November 12 - 27, 2010. More than 14,000 athletes, trainers and coaches from 45 countries and regions will compete in 42 sports. More than 10,000 accredited and non-accredited worldwide media are anticipated to cover the Games with more than three million spectators expected to attend.