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Hero Lager Gets International Recognition For Taste And Quality

By Marian Balogun

Lagos, Nigeria; September, 2014: For more than 50 years, the Monde Selection - an international and independent Institute - has been recognizing and awarding deserving brands across the globe for quality excellence.Hero Lager, a beer brand from the stable of Intafact Beverages Limited with strong dominance in South East Nigeria has received this prestigious recognition for taste and quality from the international body. The brand was awarded Gold in the 2014 Monde Selection Awards in Brussels, Belgium.

Hero Lager has gained a tremendous momentum within its two years of launch into the Nigerian market, a fact that alludes to its sterling quality which has now been recognized internationally.

Speaking on the feat, Mr.Lucas Van Deventer, the General Manager of Intafact Beverages Limited noted that the Monde Gold award is a testimony of the importance the company places on compliance withSABMiller’s international quality standards. “The Monde Selection is a reputable international award that recognizes brands across the world for their taste and quality. The teamat Intafactisvery happy HERO Lager has won this award in its first year of entry.”

Mr. Ray De Power, the Head Brewer of SABMiller in Nigeria stated that: “the company’s adherence to reliable quality assurance processes and uncompromising commitment to excellence has earned Hero Lager this deserving recognition”.

While commenting on this success, the Marketing Director of SABMiller in Nigeria, Mr. Chris Wulff-Caesar asserted that the award reflects the dedication and commitment of the organization in ensuring that the brand’s promise of consistently delivering a rich satisfying taste experience is always on a foundation of quality. We will ensure this is never compromised.”

In 2014, Hero Lager is one of the three brands from the stable of SABMiller in Nigeria –after Trophy Lager and Grand Malt - to receive this prestigious award. A development some industry watchers saybuttresses the commitment of the global-player company to quality and excellence in their operations.

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