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MITSUMI hosts Toshiba Channel event in Ethiopia

Mr. Nelo Neves, African Regional Manager - Toshiba PSG
Mr. Nelo Neves, African Regional Manager - Toshiba PSG
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Ethiopia – 12th June, 2012 – MITSUMI Distribution, a leading and fastest growing technology distributor in Africa concluded the successful Toshiba Channel Event in Ethiopia. The event was held on 5th June 2012 at the Sheraton Hotel Addis Ababa, Ethiopia. More than 150 Channel partners geared up, they get trained and familiarized with latest technology in Toshiba PC arena.

Event has given channel partners a good understanding of the rich and diverse range of Toshiba product that made customers more agile and responsive. MITSUMI has outlined the Toshiba product roadmap and how channel partners can start to learn about the solutions and how to take them to market.

MITSUMI showcased latest Toshiba technologies to the channel community such as Toshiba Qosmio F750, C850 and Z830 laptops. Qosmio F750, which comes with a ground-breaking 39.6cm (15.6'') glasses-free 3D display or a TruBrite® HD display with LED backlighting and NVIDIA® graphics, delivering consistently stunning visuals. Built-in Blu-ray, Harman Kardon® stereo speakers and 2D to 3D DVD conversion technology to enhance your 3D entertainment experience, and 2nd generation Intel® Core™ processors provide the power to seamlessly multitask.

Satyen Chokshi – Business Unit Manager at MITSUMI Distribution said “Ethiopia is an important market for MITSUMI. I'm very proud of the success this event has achieved, and that we were able to deliver to our channel partners exceptional presentations and training to help them.

MITSUMI believe that our partners are our main strength in this region. We will make every effort to help them increase profitability by empowering them with knowledge, skills and support”

MITSUMI encourages and invites all IT partners across Africa to partner with them for authorized channel business. MITSUMI has educated its partners of the various business opportunities.

Speaking about the event, Nelo Neves, African Regional Manager – Toshiba PSG, said “We are excited to launch our new product range to the market and look forward to working with MITSUMI in educating our channel partners about our products. Toshiba will continue delivering the same innovative technologies that have made the Toshiba brand so famous internationally.”

MITSUMI Distribution, inception in 1996 with a core emphasis on growing the company's PC business. We forayed into the distribution business in 2009 and since than our portfolio have grown to include world class distribution partners like DELL, TOSHIBA, HP, MICROSOFT, ACER, SAMSUNG, BENQ and TRIPPLITE.

MITSUMI is a leading and fastest growing technology distributor in Africa because of its Pan Africa distribution strategy/vision, aggressive expansion, regional geographical coverage and extensive customer base. MITSUMI has its head office in KENYA and presence in ETHIOPIA, RWANDA, TANZANIA, UGANDA, DRC, NIGERIA, GHANA, IVORY COAST, ZAMBIA, MOZAMBIQUE including strategic mother hub in Jebel Ali (U.A.E).

The company has operations in 12 countries in Africa. More than 150 employees and subsidiaries and 12 locations ensure speedy, effective and professional service to resellers throughout Africa.

Toshiba is a world leader and innovator in pioneering high technology, a diversified manufacturer and marketer of advanced electronic and electrical products spanning information & communications systems; digital consumer products; electronic devices and components; power systems, including nuclear energy; industrial and social infrastructure systems; and home appliances. Toshiba was founded in 1875, and today operates a global network of more than 740 companies, with 204,000 employees worldwide and annual sales surpassing 6.3 trillion yen (US$68 billion).