Nas Named GetAndis Africa Ambassador

Source: thewillnigeria.com
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NASIRU BIN OLU DARE JONES (AKA NAS)

ATLANTA, February 28, (THEWILL) – Multiplatinum selling hip-hop artiste, Nasiru Bin Olu Dare Jones (popularly known as Nas) has been announced as the leading brand ambassador for GetAndis grooming products in Africa in a strategic partnership to boost the image of the consumable-goods producer on the black continent. The Brooklyn-born rap star will be featured as part of a multi-million dollar advertising campaign, which will launch in over 51 countries in Africa.

According to GetAndis, the deal offers it the ability to broadcast Andis range of grooming products in a market that is considered one of the fastest growing in the world with combined population of over 1 billion. It described Nas as not just a music icon to millions of music lovers but also a fashion icon.

An elated Nas himself said: “Being an international artiste, I do shows around the world and I need to look and stay fresh at all times. My barber always uses Andis clippers, trimmers and accessories to cut my hair in the U.S. When I'm on tour overseas, he'll carry converters to convert from the U.S. voltage to the local voltage burning a lot of clippers and with the clippers making so much noise. Now with the Andis Clippers available in international 220v, he just plugs and use. So whether we are in Lagos, Nigeria or Cape Town, South Africa, or anywhere else around the world, he uses Andis clippers and trimmers to keep me looking fresh.”

Andis range of grooming products includes Clippers, Trimmers, Blow Dryers and Flat Iron. Its trimmers are recognised by professionals and individuals around the world as the best trimmers for styling, trimming, sculpting and dry shaving that also prevents razor bumps.

“Andis makes the best grooming products in the world and Nas is a top-five MC in the world. He also happens to maintain the freshest haircut in Hip-hop so there's a natural fit,” noted Saheed Ahmed, GetAndis CEO. “Beyond that, Nas has deep understanding of socioeconomic issues in Africa and has consistently referenced these in his music, so engaging him as part of our marketing initiatives was really a no-brainer.”


GetAndis, a wholly owned subsidiary of Cap9Media Inc and leading distributor of Andis products for the international market, has a global presence, and offices in North America and Africa. Its goal is to effectively communicate the superiority of the Andis brand to consumers around the world.

Since 1922, it has produced the finest-quality clippers and trimmers for the barber and beauty industry to assure the highest level of professional results. Manufacturing the majority of clippers made in the US, Andis also offers a complete line of quality clippers and trimmers for animal grooming for small and large animals-dogs, horses, cattle, sheep.