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…MARKS 10TH YEAR ANNIVERSARY WITH NEW LOOK

By NBF News

Classic Beverages Nigeria Limited (CBNL) makers of La Casera, one of the leading carbonated soft drink in Nigeria has unveiled the new 'Ice Feel' bottle for the brand as part of the year long activities to mark the 10th Anniversary of the brand in Nigeria.

The 10th Anniversary Logo and new world class 'Ice Feel' bottle were unveiled at the Corporate launch event with the company's stakeholders including key distributors, dealers, top government officials, notable public figures and consumers in atendance. The epic event was held at the Civic centre, Victoria Island, Lagos on Wednesday, November 23,2011.

Speaking at the event, the Chief Operating Officer (COO), Classic Beverages Nigeria Limited, Mr. Prahlad Gangadharan said 'with the new Ice Feel bottle, La Casera has once again blazed the trail and recorded another remarkable milestone in the CSD sector in Nigeria having pioneered the PET bottle in 2001'.

'We have rebranded La Casera with the introduction of the new 'Ice Feel' bottle as part of the year long 10th anniversary celebration as a way to say thank you to our numerous consumers and give them something new to cheer about' he said.

Mr. Prahlad also noted that the launch of the new 'Ice Feel' bottle for La Casera is very symbolic as it coincides with the 10th Anniversary of the brand. He added that series of thrilling activities have been lined up for the year-long celebration of the Anniversary.

Commenting on the success of the brand in the last ten years in Nigeria, Mr. Prahlad Gangadharan stated that the brand has found its way into the hearts and minds of consumers and has grown to become an iconic brand within the last ten years. He then used the opportunity to express the company's appreciation to all relevant stakeholders including, CBNL Employees, Trade partners as well as the consumers.

Also speaking at the Launch, the General Manager, Marketing, CBTI Mr. Dave van Rensburg explained that the new 'Ice Feel' bottle for La Casera was developed after intensive research and consumers' feedback which revealed that the old bottle was losing its appeal among consumers and a need for change in packaging for the brand.

Dave van Rensburg described the new 'Ice Feel' bottle as a revolutionary innovation which will further reinstate La Casera's leadership position and increase brand equity in the Carbonated Soft Drink Market in Nigeria.

The Special Guest of honour at the launch event, Lagos State Commissioner for Commerce and Industry Mrs. Olusola Oworu congratulated Classic Beverages Nigeria Limited on the new bottle for La Casera while commending the company for locating their business in Lagos. He reiterated the present government's commitment towards the growth of industries in Lagos state

Mrs. Owuru used the opportunity to restate the commitment of the Governor Babatunde Raji Fashola led administration in Lagos to ensure that investors in the state are provided with an enabling business environment to operate. She cited the example of the expansion project on Lagos – Badagry expressway as one of such project that will bring relief to investors and makes it easy for the exportation of their products to other West African countries.

The brand ambassador and reigning Miss La Casera, Miss Nwando Ebeledike was also present at the event and endorsed the new 'Ice Feel' bottle describing it as a trendy and consumer friendly bottle.


A fool only hears, but never listen.
By: Kai-kay Yoh