PANASONIC HONOURED AT PAN AFRICAN AWARDS

Panasonic and Omeba Associates Advertising Limited have been honoured with the Pan African brand awards as the best electronic brand in quality and most admired customers' service award in the Integrated Marketing Communications (IMC) category by the African Marketing Business School.

The award was bestowed on the two in Lagos. Omeba Associates Advertising is the advertising agency in charge of creative for Panasonic brand in Nigeria. The reward was a mechanism to recognise hard work, diligence and excellence  is coming from a subsidiary of Institute of Marketing of Nigeria- and the African  marketing Business School.

Apart from scooping the laurel for best customer service in IMC category, the chief executive officer of Omeba Advertising, Mr. John Woma was also admitted as a fellow of the Institute of Direct Marketing of Nigeria (IDMN) on the same day.

Speaking during the ceremony the President of the Institute, Mrs. Priscilla Kuye, explained that the awardees were being recognised for their huge contribution to the development of  marketing in Nigeria. Kuye, who was represented by the Institute's Deputy President, Babatunde Aloba, expressed the hope that the award would go a long way in enhancing the practice in the country, while charging the awardees not to relent in their efforts at putting the marketing practice in its pride of place.

In his response, the Omega Associates boss, described the award as a call to duty and a challenge to do more. 'When you are recognised in your discipline, what that means is that you have to live up to the expectations of stakeholders. Now we need to propagate marketing in this part of the world and set the pace.

'The fellow award is the highest honour in the profession and I believe as a general in the marketing practice, it is a challenge for me to do more. And that Panasonic, one of the brands that we manage has also been recognised by the Institute speaks volume of the quality of our service delivery', he stated.