Fayrouz fetes consumer at New Year groove

By NBF News
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L-R: Senior Brand Manager, Gulder Nigerian Breweries Plc, Ita Bassey, Mrs. Nnenna Hemeson and Ace Model, Lanre Oluborode, at the Fayrouz Refreshing Season's Groove held at the Elegushi Beach in Lagos, weekend.

It was fun galore at the weekend as Fayrouz, the premium soft drink from the stable of Nigerian Breweries Plc (NB), put smiles on its numerous consumers faces at a picnic tagged: ''Fayrouz Refreshing Season's Groove'' to celebrate the New Year with the Nigerian youth.

It was a night to reciprocate the loyal patrons of the brand, said Mrs Nnenna Hemeson, Senior Brand Manager, Fayrouz and Climax. She added that the picnic was organised in furtherance of Fayrouz's determination to satisfy the growing need of the youth who are predominantly its patrons.

According to her, ''it's a way to mark the end of the year and usher in the new year for our brand loyalists, particularly, the youth'', pointing out that the party was tailored towards what the brand stands for and what the youth really desire.

Hemeson stated that the handlers of the brand were keen at making it known to more number of youth whom she said were very key to the success of the brand in the market.

''In line with our previous activities in the various NYSC camps in Nigeria, this was conceived to celebrate with Nigerian youth as well as connecting them with the brand'', she said. She assured Fayrouz patrons that 2011 would witness more of such activities and other activations that would be relevant to the aspirations of its target audience

Commenting on what had been the unique selling point of Fayrouz, Hemeson disclosed that ''activations; and coupled with the fact that it is a product with natural flavour, has been helpful to drive the brand, adding that ''this has helped it record 70 per cent increase both in terms of sales and hecto litres''.

At the groove which was attended by past winners of an Ultimate Search contest under the auspices of another brand from the stable of NB, top celebrities and fashion icons, youth were treated to a great delight with various activities and musical performances with so much to drink and eat.

The cynosure of all eyes at the event was a four-year-old girl, Aneneofor Nkem, who won a dance competition and went home with a 14-inch television set. The New Year bash was spiced up with beautiful jokes by the Master of Ceremony, ace Comedian, Bovi Ugboma, who supplied ribs-cracking jokes throughout the night.

Other contestants went home with consolation prizes ranging from branded polo shirts, writing materials and bags.

Fayrouz, a refreshingly different non-alcoholic drink with a golden foam head, comes in two variants-Pineapples and Pear flavours. The brand has continued to enjoy wide acceptability from consumers because of its unique taste and attractive packaging.

According to the Marketing Manager, Non-alcoholic, NB, Mrs. Ifeoma Dozie, Fayrouz is an unconventional refreshing blend of great tasting golden malt, natural tasting fruit flavor and foam that leave you with a smooth bitter-sweet aftertaste.

Speaking on the product, Fayrouz, she said it is a unique malt ingredient, full bodied, pleasant taste with a soothing subtle maltiness on the finish (mouth and throat), adding, '' Fayrouz contains no artificial colours, additives or preservatives''