NEPC Advises Non-Oil Exporters To Consider Digital Trading

By Clement Alphonsus
Mrs Iyalode Abe (NEPC Ekiti State Coordinator)
Mrs Iyalode Abe (NEPC Ekiti State Coordinator)

The Nigerian Export Promotion Council has urged non-oil exporters to firmly hold the opportunities in digital marketing to improve their export business.

This was disclosed by the NEPC Ekiti State Coordinator, Mrs Iyalode Abe, in Ado Ekiti, the Ekiti State capital, during a one-day capacity building/export skills acquisition programme for exporters.

The theme of the training was ‘Digital marketing and application of artificial intelligence/decision support system on export logistics’.

She said, “NEPC, under the leadership of the Chief Executive Officer, Mrs Nonye Ayeni, will continue to promote the development of non-oil export to safeguard the nation’s economy."

The state coordinator further explained that e-marketing and digital trading have the capacity to improve the Nigerian economy and as well boost employment generation.

According to her, the workshop was targeted at sensitising the exporters and SMEs on how to harness the benefits of e-commerce and digital trade in the export market to have a clear competitive edge in the global market.

Ekiti State Commissioner for Trade and Industries, Mrs Tayo Adeola, noted that the state government cherished exporters, saying, “We are putting all in place to ensure a conducive environment for export business.”

Adeola, who was represented by the Permanent Secretary in the Ministry of Trade and Industries, Mr. Oladele Ogunsemoyin, further advised the exporters and SMEs to embrace digital marketing, which he said: “cut costs, enlarges customers’ base, increases access to sales and thus increases revenue.”