COVID-19 Benefit Concert Featuring Renowned African Artists To Hold On 25th May 2020
UNICEF, World Food Programme (WFP) as partners And Beneficiaries
YOUTUBE, VIACOMCBS NETWORKS AFRICA AND IDRIS ELBA, TREVOR NOAH AND PERFORMANCES BY DAVIDO, BURNA BOY, SALIF KEITA, ADEKUNLE GOLD, BEBE COOL, REEKADO BANKS, BUSISWA, C4 PEDRO, M.ANIFEST, NINIOLA AND TOOFAN TO THE “AFRICA DAY BENEFIT CONCERT AT HOME”
LUDACRIS, SEAN PAUL, OMARI HARDWICK, ANTHONY HAMILTON, ZOZIBINI TUNZI, FAT JOE, WINSTON DUKE AND NOMZAMO MBATHA ADD THEIR MESSAGE OF SUPPORT TO THE SPECIAL AIRING MAY 25TH
All Funds Raised will go to the World Food Programme and UNICEF for COVID-19 Assistance for Children and Families in Greatest Need
YouTube and ViacomCBS Networks Africa with Idris Elba add more star power to the “Africa Day Benefit Concert At Home”. Streaming on the MTV Base Africa YouTube channel on Monday, May 25th at 18:00 CAT and broadcasting on the networks TV channels in Africa at 21:00 CAT. The two-hour special willraise funds to support food and health needs for children and families in Africa affected by the COVID-19 pandemic, with the World Food Programme and UNICEF who are supporting COVID-affected communities across Africa.
The humanitarian concert is gaining support for this important cause from some of the biggest names on the African continent and beyond, with special messages from Trevor Noah, globally acclaimed comedian, author and host of Comedy Central’s “The Daily Show with Trevor Noah”; reigning Miss UniverseZozibini Tunzi, renowned American actor Omari Hardwick, American rapper and actorLudacris, multiple award winning artist Sean Paul, R&B singer Anthony Hamilton, UN Goodwill ambassador and actress Nomzamo Mbatha, multi-talented rapper and actor, Fat Joe and leading actor Winston Duke joining the lineup of presenters.
The show will bring together a powerful lineup of performances from some of the most talented artists in Africa with the addition of Afrobeats superstarsDavido (Nigeria), Burna Boy (Nigeria), Bebe Cool (Uganda), Busiswa (South Africa), Adekunle Gold (Nigeria), C4 Pedro (Angola), Reekado Banks (Nigeria), M.anifest (Ghana), Niniola (Nigeria), Salif Keita (Mali), DJ Maphorisa & KABZA De Small (South Africa) and Toofan (Togo). These artists join a confirmed lineup including Angelique Kidjo, AKA, Diamond Platnumz, Fally Ipupa, Nasty C, Sauti Sol, Sho Madjozi, StoneBwoy, Teni, Tiwa Savage and Yemi Alade.
Alex Okosi, Managing Director of Emerging Markets in Europe, the Middle East and Africa at YouTube says,"African Music is powerful in its ability to uplift and connect the world. YouTube is proud to be a platform for the amazing talent that have come to celebrate Africa Day and play a role in helping to raise funds for those affected by COVID-19 on the continent."
Monde Twala, Senior Vice President and General Manager for ViacomCBS Networks commented, “We are proud to have formidable partners and talent on board as we tackle this unprecedented humanitarian crisis. ViacomCBS Networks Africa is proud to work alongside YouTube to support the World Food Programme and UNICEF in their efforts.”
The World Food Programme Regional Director for Southern Africa, Lola Castro said, “With so many people on the continent already acutely food insecure, we are extremely concerned about the prospect of COVID-19 causing a hunger catastrophe.”
The COVID-19 pandemic has affected the lives of many and disrupted economic activity, increasing the threat to food security and children’s survival and wellbeing. UNICEF and the UN World Food Programme work together to save lives and support millions of people, the bulk of whom live on the African continent. All funds raised from the concert will be donated to their work to support COVID-affected communities in Africa.
The benefit concert will be made available after Africa Day to continue encouragement for organisations and individuals to contribute towards fundraising through the World Food Programme and UNICEF campaign website uni.cf/Africa.
The Africa Day Benefit Concert At Home will additionally be aired on Monday, May 25th at 21:00 CAT across MTV Base (DStv 322 channel), MTV (DStv channel 130) BET Africa (DStv channel 129) and 23:00 CAT on Comedy Central (DStv channel 122) channels.
VIACOMCBS NETWORKS AFRICA
Multimedia entertainment powerhouse ViacomCBS Networks Africa offers the most comprehensive international broadcast portfolio on the African continent, reaching more than 100 million viewers across. ViacomCBS Networks Africa currently comprises 10 separate TV channels and 5 consumer websites, as well as multiple mobile and social media sites. The company’s African business interests include content production and distribution; spot sales, 360-degree sponsorships, events, mobile, digital and consumer products.
YOUTUBE
Launched in May 2005, YouTube is the world’s most popular online video community allowing billions of people to discover, watch and share video. YouTubeprovides a forum for people to connect, inform and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and small. YouTube is a Google company. www.youtube.com
UNITED NATIONS WORLD FOOD PROGRAMME
The United Nations World Food Programme is the world’s largest humanitarian organization, saving lives in emergencies, building prosperity and supporting a sustainable future for people recovering from conflict, disasters and the impact of climate change. Follow us on Twitter @WFP and @WFP_Africa.
Campaign Hashtags: #AtHome #WithMe #AfricaDay #alonetogether