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Wema Bank and Etisalat Launch Bespoke Account for Nigerian Youth

By uche peter

Lagos, Nigeria, December 2, 2016:Wema Bank Plc, one of Nigeria’s foremost financial institutions and Etisalat Nigeria havepartnered to introduce WemaEasySavers, a Tier-1 savings account aimed to ensure financial inclusion for more Nigerians especially the youth.

The newly launched WemaEasySaversisan easy to open and use account designed to enable under-banked and unbanked Nigerian youth achieve their financial goals while operating a regular bank account through their mobile phones.

This partnership will enable Wema Bank’s new drive to expand its presence in the youth market andalso forms a strong part of Etisalat’scommitment towards driving the achievement of the Federal Government’s financial inclusion goal. The bank, which recently launched its USSD banking code *945#, is seeking to leveragethe market-wide acceptance of the product and Etisalat’s strong appeal in the youth market to bring onboard new customers using a unique code *945*10#.

Speaking about the partnership, Director, Digital Business, Etisalat Nigeria, Adia Sowho said the partnership is significant for the telco as a youth-friendly network. “We are delighted at this partnership with Wema Bank as it provides Etisalatanother platformto enableMobile Financial Services that willempower the youth segment. Etisalat is passionate about the development of Nigerian youth and we continuously seek ways to add value to their lives, and Wema Bank also shares this same vision”, she said.

Head of Retail Group at Wema Bank, Dotun Ifebogun welcomes the partnership as a significant milestone for the bank. “At Wema Bank, we have a renewed focus on the youth market because we know how important theyouth are to the growth and expansion of the Wema brand. That is why we launched the WemaEasySavers account in partnership with Etisalat”, he said.

He added that any Etisalat subscriber can open the new WemaEasySaversaccount anywhere, anytime and on any type of phoneincluding feature phonesjust by dialing *945*10#.

Accounts opened via *945*10# can be used instantly for transactions of up to N30,000 daily. However, it can be upgraded any time to other account type that gives higher transaction limits.

The WemaEasySaversaccount is the easiest account to open and operate anywhere in the country. Wema Bank prides itself as having a robust Information Technology infrastructure while Etisalat Nigeria has been recognised as one of the best networks in the country.