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Mahindra Comviva launches MobiLytix Flexible Couponfor Operators

By Sundeep Mehta

Nairobi, Kenya – September 29, 2016: Mahindra Comviva , the global leader in providing mobility solutions, today announced the launch of MobiLytixTM Flexible Coupon , a dynamic management tool that enables subscribers to select from open and segmented offers available at a single price point in a scratch card heavy market.

Aimed at simplifying the complex recharge processes through vouchers, MobiLytixTM Flexible Coupon is one of its kind unique offering to address all the traditional recharge challenges faced by retailers and customers and empower them to avail ‘one price multiple benefits’ facility with its best offer recommendation engine.

Speaking on the launch, Amit Sanyal, Business Head, Consumer Value Solutions at Mahindra Comviva said, “In most of the countries including Middle East and African countries, voucher based recharge is the most preferred way of recharging prepaid mobile services. Due to unavailability of flexible offers on scratch cards, the role of subscribers gets limited which produces challenges for retailers and operators. Keeping the market dynamics in mind, we have introduced MobiLytix TM Flexible Coupon to simplify customer recharge solution and strengthen operators’ businesses by reducing sales and distribution cost and increasing subscriber loyalty”.

“Mahindra Comviva’s MobiLytix TM Flexible Coupon will support retailers and operators alike, by delivering a compelling product with a strong market pull.” he further added.

MobiLytixTM Flexible Coupon offers a chance to explore various options available at specific price points coupled with other loyalty points that might be available. Subscribers need to buy a fixed denomination Scratch Card Voucher and dial the voucher code, then by checking loyalty points they can select recharge options from the available range. After selecting a product code, the customer’s loyalty points gets provisioned and he receives a notification on his customer ID at the end of recharge. A transition from “one to one” to “one to many” is truly a transformation of the customers to the next level of service experience, enabled by Mahindra Comviva.

The coupon also works in favour of retailers as it ensures that the retailer does not have to stock multiple SKUs to offer multiple recharge options. This helps retailers minimize turnaround time. Additionally, it helps in customer retention and improves loyalty by managing high involvement of subscribers during the purchase process. Reduction in sales and distribution cost on account of lesser inventory is yet another benefit of MobiLytixTM Flexible Coupon offer for the operator.

With over 15 years of industry expertise and deep understanding of the telecom ecosystem and customer behavior, Mahindra Comviva has delivered solutions to 110 mobile network operators in over 90 countries.

About Mahindra Comviva
Mahindra Comviva is the global leader of mobility solutions catering to The Business of Tomorrows. The company is a subsidiary of Tech Mahindra and a part of the $17.8 billion Mahindra Group. Its extensive portfolio of solutions spans digital financial services, customer value management, messaging and broadband solution and digital lifestyle services and managed VAS services. It enables service providers to enhance customer experience, rationalize costs and accelerate revenue growth. Mahindra Comviva’s solutions are deployed by over 130 mobile service providers and financial institutions in over 90 countries and enrich the lives of over a billion people to deliver a better future. In January 2016, the company acquired a controlling stake in Advanced Technology Solutions (ATS), a leading provider of mobility solutions to the telecom industry in Latin America to strengthen its in-region presence. For more information, please visit www.mahindracomviva.com


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