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We All Have A Role In Promoting Accessible Tourism

By Josephine Wawira, Jumia Travel

The World Health Organization (WHO) estimates that 1 billion people (15% of the world’s population) live with some sort of disability. In relation to this, UNWTO is convinced that as part of responsible and sustainable tourism policy, accessibility for all to tourist facilities, services and products is vital. It is about creating environments that cater for all our needs, be it financial, mental or physical; whether short or long term. This also includes all genders and ages from the young children to the youth, middle aged and even those in their ripe ages. We all have that globetrotter spirit in us that should not be hindered by inaccessibility for one reason or the other.

So then, what role do we play, each one of us as stakeholders in the tourism industry; be it individuals, governments, hospitality organizations, hotels and restaurants as well as travel agents ; in fostering accessible tourism? Many are times that we look on and wait for ‘others’ to take action, not embracing the fact that alone we go fast but together we go far. Planet Earth has awe-inspiring beauty and cultural diversity that every human being has a right to experience. Improved accessibility will pave way to achieving inclusion in a sector Nelson Mandela once referred to as “a peace industry- one that promotes contact between peoples and cultures. It has the capacity to play a strategic role in development and therefore in entrenching the peace”.

Various travel destinations need take up the inclusion responsibility by providing accessible facilities that are accommodating to people with all kinds of challenges. By so doing, they will also be placing themselves at a competitive end, in a market that in most cases tends to leave out persons with disabilities . While fully booked during the high seasons, accommodation facilities that promote accessible tourism are assured of being booked solid in the low seasons as well; since travelers with challenged mobility usually tend to travel in low seasons to avoid congestion and scrambling for amenities in peak destinations. Besides, the fact that they are more often accompanied while traveling, is a plus in revenue for the accommodation facilities to cash in.

Universal accessibility brings immense benefits to the society and its members, thus calls for a change in the ethos the present community has embraced; that tends to practice seclusion of persons with disabilities. Remember, we are all abled differently and then again, disability is not inability. Governments as well as the private sector’s establishment of accessible infrastructure, will go a long way in providing equal chances to all travelers to explore just as much as they may wish, without feeling restricted in any way.

Easy access to government offices to acquire travel documents, accessible facilities in airports and other transport terminals, provision of services that account for all human conditions to meet the market demand, are altogether good practices in the accessible tourism supply chain.

Major strides have been made including the use of technology in a bid to promote universal accessibility. However, we still cannot completely pride ourselves in fully enabling people of all physical diversity including mobility, hearing, vision and cognitive ability; to function with dignity, equality and independence, while accessing tourism facilities, products, services and unique experiences tailored to their needs in every environmental setup. Echoing Samuel Johnson, “The use of traveling is to regulate imagination with reality and instead of thinking of how things may be, see them as they are.”

Josephine Wawira, Jumia Travel


U better listing to the people's deed not tongue, as their tongue can lie but deed will never.
By: Alkasim Abubakar