“33” Export Lager Beer Hosts Friends All Over Nigeria To Celebrate World Friendship Day
The “33” Export Premium Lager Beer, Nigeria’s Number 1 Friendship Beer, hosted friends across the country to an evening of games, food, good music and all-round fun at the ‘“33” Export Beer 'Friendship Parties', with guests also winning prizes for themselves and their loved ones.
The events, dedicated to friends all over Nigeria to celebrate the noble feeling of friendship, were held in twenty locations across five cities in Nigeria on the 30th of June, 2016. The brand joined friends all over the world to celebrate the World Friendship Day.
“The “33” Export Beer brand, which is the code of friendship, is about increasing the bond between friends and loved ones”, said the Brand Manager, Mr. Mfon Bassey. “The World Friendship Day is a day that defines the special moments that brings the world together to acknowledge and foster the feeling of mutual understanding and solidarity. As a brand that celebrates the special bond between friends, the “33” Friendship parties are about celebrating those wonderful moments and days in the lives of our wonderful customers.”
The parties held simultaneously in bars, restaurants, and clubs in Uyo, Benin, Port Harcourt, Osogbo, Badagry, Calabar, Eket, Agbor, Surulere and other locations in Nigeria. To share the insightful knowledge that Nigerians have about friendship, participants took part in challenges where they had to provide answers to intimate and personal questions about their loved ones at the event.
The competitions allowed participants to make calls to their unwitting friends who were meant to save them from ‘trouble’ in specified locations. Those who showed up to save their friends were subsequently rewarded with various gifts and cash prizes.
About “33” Export Lager Beer
“33” Export Lager is a premium quality lager beer launched into the Nigerian market in 1979. It currently comes in 60cl bottle and 33cl can containing 5% alcohol and is known to offer greater value for less. “33” export is an international quality lager brewed to satisfy, restore, refresh and reward a man with a generous, approachable and fun loving personality after the end of a day’s endeavor, whether it be the business of making a living or enjoyment of leisure.
The “33” export quality story flows from the carefully selected ingredients like sorghum, malted Barley, hops and sucrose to the strict brewing process, resulting in a well-blended brew that is enjoyed across the country. Working off a consistent story telling platform of mate-ship. ”33” connects with consumers as the brand that allow friends spend quality time together.
It has become one of the most sought-after beer among Nigerian men and encourages hard working strivers to celebrate friendship everyday. “33” Export Lager is a beer that is brewed with you in mind.
About Red Media Africa
Red Media Africa ( http://www.redmediaafrica.com ) is the PR & Empowerment Marketing division under the parent brand, RED. It focuses on using inspiration, empowerment and action to help brands and organisations connect with their audiences, enhance their bottom-lines and lead in their industries. It has 6 major practice areas: Corporate Practice, Technology Practice, SME practice, Governance Practice, Faith Practice and the International Practice - with work for brands across Nigeria, Ghana, Kenya and South Africa. RED owns the continent's largest portfolio of youth media brands.
Its Content Division holds brands across TV, radio, online and events including Y! Magazine, YNaija.com, Rubbin' Minds, #YTech100 and The RED Summit.
It also anchors a development firm, The Future Project, which projects include Africa's leading youth platform, The Future Awards Africa, HowCanIGetInvolved.com and Aiki.ng, which is run in conjunction with Microsoft.