By Mikky Anyangbeso

It was a aafull conference room at Protea Hotel GRA Ikeja with journalists and media representatives at the official launch of Airtel’s new product Smart Connect 2.0. The Smart Connect 2.0 Airtel says is their own way of democratizing voice and data services in the telecoms industry. They boast of the best acquisition products in the market for both new and existing customers.

What is the Smart Connect 2.0 all about you may want to ask? Simply put, it is Airtel’s way of rewarding new customers. With this product, new subscribers get up to six times the value of every recharge for both voice and data. To get on the plan all you need do is to simply get a new Airtel sim, insert in your phone and viola; you’re on your way to enjoy great rewards.

According to Airtel, there are no restrictions or hidden charges to this packages. The validity period for the bonuses is 7 days. Bonuses will roll over if you recharge before the expiration of the validity period. The bonus can be used to call all network at the same flat rate. If you recharge a N100 on your Airtel new sim, you will be rewarded with N250 bonus on voice and N250 bonus on data all valid for 7 days. N200 recharge gives you N500 bonus for voice and N500 bonus for data and it’s same for N500 and N1000 recharge, that’s six times the value of every recharge.

To reach their target market Airtel adopted a simple but catchy phrase tagged, OVAJARA. To help spread the word better they enlisted the services of veteran Actors Mr. Kunle Bantefa, Madam Ayo Mogaji and Mr. Mongo Kalu who is known for his comedy role as Akpan in the DoGood comedy series. They gave a hilarious performance in the television commercial which was formally launched at the press brief with the attendance of the comedic thespians.

Radio is not left out as Jeremiah Gyang, Adekunle Gold and Phyno, reeled out wonderful tunes in Hausa, Pidgin and Yoruba and Igbo songs to further preach the gospel of Airtel’s Smart Connect 2.0. Radio Jingles were also adopted with the phrase OVAJARA being the mantra in passing on the message.

The company was quick to state that old subscribers also have similar packages from which they can chose from, so no one is left out on the freebies. With Airtel’s Smart Connect 2.0, new subscribers are sure in for OVAJARA.