Natures Gentle Touch Partners Diamond Bank To Reward Card Holders

By Fehintola Fatuase

Lagos, Nigeria; May 9, 2016: As part of efforts to provide hair and scalp care solution to Nigerian women, Recare Limited, owners of Natures Gentle Touch has partnered with Diamond Bank to reward customers with discounts.

Flagging off the campaign in Lagos, Recare Manager, Chijioke Anaelesaid that the discount partnership will run for 6 months.

Anaele noted that “within this period, customers who used Diamond Bank cards to purchase products at would enjoy an instant 15% discount on all products purchased using the discount code Amazingwoman15”.

This partnership would provide an opportunity for women to achieve a healthy natural hair with the availability of Natures Gentle Touch range of products, proven to solve various hair challenges at a discount. “We understand every woman’s wish to achieve her set beauty goals and are continually seeking for ways to meet them,” he emphasized.

Diamond Bank has remained a reliable driving force in mobile payment innovations in the financial services sub-sector, leading the digital revolution in Nigeria and providing efficient and cost-effective services to its customers.

Ayona Trimnell, Head, Corporate Communications of Diamond Bank, stated that the partnership with Recare isnot just to enhance only the beauty of the woman but also to boost their purchasing power while making payments with the Bank’s cards.

“Diamond Bank believes in the wealth and wellbeing of women. We are helping to make the total woman by providing payment options that enhances their lifestyle without tinkering with their individuality”, Ayona stated.

According to Ayona, Diamond Bank has stamped its feet as the leading bank with the most digital innovations in Nigeria. Its Mobile App is the first to record over a million users in the financial services sub-sector with 1.3 million customers downloading, registering and being active users of the service.

It is the first bank in Africa to launch the fingerprint recognition feature on its Diamond Mobile App, a fingerprint reader that allows users of the Mobile App an easy and seamless login to their accounts by simply recognizing and identifying their individual fingerprints. The Bank is also the first to introduce the Magic Cash, an app that works with the mobile phone; it is a no-cheque, no-withdrawal slip and no-debit card financial transaction that gives customers easy access to draw cash from any of the bank’s ATMs anytime.

The bank also is the first to introduce the Diamond Y’ello account, in partnership with the mobile telecommunications giant, MTN. It is a fully mobile hybrid account that offers the over 55 million subscribers on MTN Nigeria network a fusion of financial services and telecoms incentives.

According to Anaele, the discount also extends to customers who pay for products purchased at Natures Gentle Touch Hair Institute in Victoria Island, Lagos using their Diamond Bank debit cards.

About Diamond Bank Plc
Diamond Bank is the fastest growing retail bank in Nigeria with a track record of high quality banking solutions for customers. It is the lead driver of financial inclusion and enhanced customer experience through innovation and technology. Regarded as supporter of lifestyle trends, its mobile banking app, “Diamond Mobile” currently has over 1.3 million active subscribers on its platform. Diamond Bank has over the years leveraged on its underlying resilience to grow its asset base and to successfully retain its key business relationships.

About Natures Gentle Touch Hair Institute

The Natures Gentle Touch Hair Institute is home to one of Africa’s most prestigious academy of beauty and style. The Institute was established in 2006 by one of the leading researchers in African hair, skin and personal care, and manufacturers of the Natures Gentle Touch range of hair care products, Recare Limited. Since its inception, the institute has graduated over 200 students, some of whom have gone ahead to start off lucrative careers as professional stylists.

About Recare
Recare is a leader in African skin, hair and personal style research and innovation. Established in 1997, the company is dedicated to manufacturing and marketing beauty products specifically designed for Africans living in Africa. With a mission to empower individuals to embrace their unique sense of style, Recare consistently seeks to develop world-class solutions that deliver on the beauty needs of Africans. The company currently owns three brands; Natures Gentle Touch, Hairsavvy and Non-stop.