Instagram Launches Video Carousel Ads For Businesses

By Red Media Africa

Instagram has launched a new way for brands to tell their stories on the platform with video carousel ads. Taco Bell, Macy’s and Air B’n’B are amongst the first global brands to create ads using the new format.

With the carousel ad format, marketers can build ads using up to five pieces of video and photo content as a combination for richer storytelling. The maximum video length is 60 seconds per video. Initial results show [2] that carousel formats have, on average, a 2.5 point increase in ad recall over static image formats.

“Since we introduced carousel ads last year, businesses have been using the format to tell their stories in unique and compelling ways - and have seen solid results,” said Amy Cole, head of brand development, EMEA at Instagram. “In the last six months we've seen video consumption on Instagram increase by 40 per cent. With today’s launch of video carousel, marketers have even more creative flexibility to tell their brand’s visual stories on Instagram."

Launched in 2010, Instagram is a community of more than 300 million monthly active users.

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About Instagram
Instagram is a community of more than 300 million monthly active users who capture and share the world’s moments. More than 60 million photos are shared each day on the platform.

About Red Media Africa
Red Media Africa ( [1]) is the PR & Empowerment Marketing division under the parent brand, RED. It focuses on using inspiration, empowerment and action to help brands and organisations connect with their audiences, enhance their bottom-lines and lead in their industries. It has 6 major practice areas: Corporate Practice, Technology Practice, SME Practice, Governance Practice, Faith Practice and the International Practice - with work for brands across Nigeria, Ghana, Kenya and South Africa. RED owns the continent's largest portfolio of youth media brands.

Its Content Division holds brands across TV, radio, online and events including Y! Magazine,, Rubbin' Minds, #YTech100 and the The RED Summit. It also anchors a

development firm, The Future Project, which projects include Africa's leading youth platform, The Future Awards Africa, and, which is run in conjunction with Microsoft.‎