Ten Awesome Driver- Assist Features that Help Ford Ranger Customers Drive Smarter

By Quadrant Company

· For more than 20 years, the Ranger has been one of Ford’s most popular pick-ups across the globe

· Ranger was Ford’s best-selling vehicle in Nigeria and the whole of sub-Saharan Africa in 2015

· Built in Nigeria and South Africa with African consumers in mind

For more than 20 years, the Ranger has proven to be one of Ford’s most popular pickups across the globe, providing thousands of customers with Built Ford Tough capabilities. Having gone through a comprehensive global development programme, the Ranger is built in Africa, designed from the ground up with African conditions and consumers in mind.

The Ranger – one of the toughest, smartest and most capable pick-ups in the market - is packed with driver assist features aimed at providing customers with improved utility, comfort and convenience. Here are ten examples of driver assist features that see the Ranger delivering smart solutions to Ford customers, features that ensure that driving through the streets of Lagos is a breeze. Here are the various features available in the different models clearly explained:

SYNC®2 connectivity system. The voice-activated SYNC®2 system helps drivers stay connected and in control. It features a full colour multifunctional display for easy menu navigation.

The Trailer Sway Control. This feature is part of the Electronic Stability Programme (ESP) system and uses information from its sensors – such as yaw, acceleration and steering angle. If swaying is detected without appropriate driver input, the Ranger is designed to react accordingly to correct the instability.

Adaptive Load Control. Smart technology that assists you confidently to keep loads under control by providing vehicle stability.

Hill Descent Control. Brakes are automatically applied, as needed, to slow the vehicle to a set speed without the driver needing to touch the pedal. Speed can be adjusted through the accelerator and the Cruise Control buttons on the steering wheel. The feature works in both forward and reverse.

Hill Launch Control. Hill launch control helps the driver pull away on steep climbs.

Front and Rear Park Assist. This feature uses sensors to detect obstacles and provide audible warnings when the vehicle approaches obstructions at low speeds, such as when parking. A rear-view camera gives a clear view behind the vehicle, giving greater confidence when parking and hitching up a trailer.

Individual tyre pressure monitoring system. Individual monitors show air pressure readings for each tyre and alerts the driver when an individual tyre is low.

Rollover Mitigation. This feature closely monitors the vehicle's speed, lateral acceleration, yaw motion and steering angle, and will identify potentially dangerous driving conditions that would lead to the vehicle rolling over. Rollover mitigation intervenes by controlling the vehicle’s speed and restoring stability.

Cruise Control. This feature automatically controls the speed of the Ranger and ensures it keeps a steady speed as set by the driver.

Emergency Brake Assist. The provision of additional pressure to the brake system to increase braking force when you apply the brakes quickly in an emergency situation.

With all these driver assist features, there can be no doubt that Ford’s tough Ranger is equipped and ready for Nigerian roads– offering style, comfort and the best driving possible.

About Ford Motor Company
Ford Motor Company is a global automotive and mobility company based in Dearborn, Mich. With about 199,000 employees and 67 plants worldwide, the company’s core business includes designing, manufacturing, marketing, financing and servicing a full line of Ford cars, trucks, SUVs and electrified vehicles, as well as Lincoln luxury vehicles. At the same time, Ford is aggressively pursuing emerging opportunities through Ford Smart Mobility, the company’s plan to be a leader in connectivity, mobility, autonomous vehicles, the customer experience and data and analytics. For more information regarding Ford, its products worldwide or Ford Motor Credit Company, visit www.corporate.ford.com . For news releases, related materials and high-resolution photos and video please visit www.media.ford.com or www.quickpic.co.za , follow at www.facebook.com/FordNigeria , www.twitter.com/ FordNigeria, www.instagram.com/ FordNigeria or www.youtube.com/ FordNigeria