Ogilvy & Mather Namibia’s “Brandulance” Wins Big at African Excellence Awards
The recent acknowledgement of Ogilvy & Mather Namibia's concept “Brandulance” (www.Ogilvy.com.na) by the African Excellence Awards has projected the capabilities of the Namibian advertising industry to a global audience.
A distinguished jury of international communication experts recognised the initiative for its concept strategy, the chairman of the Jury for the 2015 African Excellence Awards Rudolf Hetzel described Ogilvy & Mather Namibia's method as “the most outstanding PR and communications case in your region over the last year”.
The awards, which have been operating in Europe for the past 9 years, branched out to following regions last year, including Africa, Asia Pacific, Latin America and North America.
The decision to include a wider scope was to promote the industry of PR and Communications with a more globally recognised platform; the mission of the African Excellence Awards as it mentions on the organisations website, “Honouring outstanding achievements in the field of PR and Communications” which is adding to the creation of a global network of industry leaders.
The African Excellence Awards received over 2,600 applications and recognised Ogilvy & Mather Namibia's “Brandulance” in the “Corporate Advertising” Category.
Ogilvy & Mather Namibia will receive the award during the “African Excellence Awards, Winners Dinner” on the 21st of April 2016 in Cape Town, South Africa.
Arten Marias, Ogilvy & Mather Namibia's Creative Director who will be collecting the award on behalf of his team in Cape Town explained, “ The concept originated from the need of addressing a more direct approach to providing a complete advertising structure and service for our clients”
Ogilvy & Mather Namibia narrowly missed out on the chance of another award; the concept “Brandulance” was again a finalist in the “Brand Relationship” category, which was won by Axe Polaris - Evolution of Hooking Up, which saw its new digital campaign after seven years hit record of 3.5 million views.
With a mass of applications originating from all corners of the Globe, the competition amongst entries was tough and Managing Director of Ogilvy & Mather Namibia, Anny Mouton described the accomplishment, “ The team has truly shown our companies core strength, the idea of selecting alternative channels to create a new sense of brand awareness”.
Advertising on the African continent cant be implemented on a continental scale no longer, the connectivity had effected this previously known method and adverts are being adapted for more local audiences, creating an individual local feel.
With Ogilvy & Mather Namibia being the only Namibian agency to be selected as a finalist in two categories and winning in one, it showed the potential Namibian advertising has to offer the global PR and Communication stage, 2016 will bring more agencies together to compete for this years “African Excellence Awards” and proudly present Namibian PR and Communication methods to the world.
Aaron Hamilton (Copywriter)
MEDIA LIAISON LucyMay Lubrani Strategy & Business Development Manager Ogilvy & Mather Namibia www.ogilvy.com.na T +264 61 247 371/2/3 [email protected]