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Employee Wellness: Africa’s Hidden Opportunity To Bolster Growth

By Niemah
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Absenteeism is costing economies across the continent valuable opportunities for growth, at a time we can scarcely afford it. How can companies turn this trend around?

In South Africa, statistics on workplace absenteeism are far more readily available than on the rest of the continent, which already illustrates that this issue needs to be prioritised far more than it is in the rest of Africa’s economies. If information is not readily available, how are organisations to manage the problem at micro level?

Late in 2014, Occupational Care South Africa (OCSA) and Statistics South Africa released the shock statistic that South Africa was losing some R16 billion a year to absenteeism. Around 15% of employees were absent on any given day. On the broader continent, meanwhile, the greatest scourge is of teacher absenteeism, with Uganda having the dubious title of the highest rate. This impacts education, which in turn impacts long-term productivity of the workforce. At any given time, four of ten teachers are absent. Meanwhile, across all professions, HIV/Aids, tuberculosis and malaria have taken their toll on productivity.

South Africa is the most regulated nation on the continent in terms of employee health and safety, and this – reports journal ESI – is beginning to bear fruits. But unless individual organisations begin to take steps to protect the wellbeing of their employees, African economies will continue to suffer on a large scale, believe experts.

Global Certifier the Top Employers Institute has found that multinational companies with operations throughout Africa have dramatically reduced their absenteeism rates through targeting employee wellbeing, and that there is a correlation between offering such employee benefits and a lower rate of absenteeism. Over the past two years, in fact, the rate of absenteeism noted in the Top Employers Africa Certification Programme’s research was significantly lower than the average: In 2014, the average absenteeism rate for all Top Employers was 5%. In 2015, it dropped even further, to 3%.

“Wellbeing is vital for sustained high performance, productivity, and engagement,” says James Hu, Talent Manager at Unilever. “A 2014 study by the Energy Project and Harvard Business Review found that the way people feel at work profoundly influences the way they perform. Wellbeing also increases retention and reduces absence: leaders who role model sustainable working have direct reports who are 1.15 times more likely to stay.”

In view of this, Unilever rolled out its new “Thrive” Wellbeing Model globally in 2015, as a holistic and consolidated framework covering physical, mental, emotional and purposeful wellbeing. The framework provides a consistent language and structure to guide Unilever’s activities and investments in wellbeing, ensuring benefits of scale whilst also creating space for local adaptation.

A study by Alexander Forbes has called for a proactive management strategy among organisations to tackle absenteeism, after noticing that it had increased at “staggering rates” over the previous decade. The strategy should focus on implementing the best practice of managing absenteeism and increasing productivity in the workplace, the report noted.

All employers in fact have the power to begin making this happen. There is a noticeable relationship between employee well-being and low rates of absenteeism, and yet relatively few employers are taking advantage of the wealth of knowledge available to increase productivity in this way.

It is no secret that lowering absenteeism boosts productivity, but increasing wellbeing boosts productivity in other ways as well. Employees eating a healthy diet are 25% more likely to have higher job performance, one survey http://www.businessnewsdaily.com/3699-healthy-eating-worker-productivity.html found; while obesity tends to drive higher workmen’s compensation claims and other costs as well. http://www.zanebenefits.com/blog/bid/323708/Workplaces-Taking-on-The-Cost-of-Obesity-with-Weight-Control-Programs .

Meanwhile, reports HR blog Zane Benefits, the Quantum Report http://www.quantumworkplace.com/resources/whitepapers/research-and-trends/workplace-well-being-provide-meaningful-benefits-energize-employee-health-engagement-and-performance/ found that “Employees are 14% more engaged when provided time off to recharge, 10% more engaged when provided health food options, 18% more engaged when provided time for healthy activities, and 18% more engaged when provided a flexible schedule.”

Absenteeism is not only caused by physical sickness, however. Forbes.com notes that a primary driver of absenteeism is childcare and eldercare, as well as depression, disengagement and burnout.

So how are savvy companies handling this? Africa’s 2016 Top Employers have prioritised employee wellbeing – and increased engagement – proactively. According to the Top Employers Institute, a total of 81% of Certified Top Employers have defined an organisation-wide Total Wellbeing programme, while 75% of Top Employers have employee groups who have been trained to implement specific wellbeing practices throughout the organisation. Crucially, the vast majority of Top Employers also evaluate the impact and effectiveness of their wellbeing programmes on a regular basis.

The Top Employers Institute confirms that on average 20% of employees within a certified organisation have access to compressed working hours, 51% have access to flexitime working, 24% of employees have access to part time working, 28% have access to taking a sabbatical, 60% have access to Time-off-in-lieu (TOIL), 38% have access to working from home, and nearly 40% have access to reduction in company travel.

As far as health goes, the majority of Top Employers have included programmes such as: stress management, time management, personal support, employee assistance (EAP), occupational health, burnout recovery, an in-house doctor and/or occupational health professional, sports facilities and/or gym membership subsidy, a health screening programme, smoking cessation programmes and weight management/nutritional programmes. Some even offer rewards for achieving certain health goals.

Unilever’s Lamplighter programme provides employees with a physical questionnaire that is supported by a physical examination focused on vital health signs, which is then followed up by an Occupational Health team.

At Head Office, there is a state-of-the-art gym with personal trainers, and by the end of 2016 the goal is to have physical activity areas in numerous other offices that can host, for example, Zumba sessions. Employees also have access to dieticians and healthy food at the canteens. Not forgetting mental health, there’s also support for workplace stress, an Employee Assistance Programme and counselling.

For employers using such programmes, this approach has undoubtedly paid off. “Enabling wellbeing provides competitive advantage due to its impact on our employer brand and the role that plays in attracting and retaining the very best talent,” Hu says. But, he adds, once the talent is there, a high level of wellbeing also allows them to perform at their peak. “Holistic wellbeing enables each individual at Unilever to realise their own potential, cope with the normal stresses of life, work productively, and make the contribution they want to make both at work and at home.”

Absenteeism is possibly the single costliest problem to affect organisations locally and internationally, so it’s worth investing in a solution that works. It’s not a short-term game. But it does provide employers – and employees – with lasting benefits.