Airtel Bags Most Innovative Business Idea Award

By Adebayo Dawodu
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The Abuja Chamber of Commerce and Industry (ACCI) has awarded leading telecommunications services provider, Airtel Nigeria, with the ‘Most Innovative Business Idea’ Award for its Recharge & Hit-a-Million Promo.

The award was presented to the Managing Director and Chief Executive Officer of the company, Mr. Segun Ogunsanya who was represented by the Regional Operations Director, North, Mr. Wole Abu, at a well-attended ceremony held at the Sheraton Hotels Abuja Chamber on Wednesday, February 24th 2016.

The event themed ‘Promoting the Spirit of Excellence’, had in attendance, several dignitaries including Hon. Minister for Federal Capital Territory, Mallam Mohammed Musa Bello, who was the special guest of honour, former Vice President of the World Bank, Dr. Obiageli Ezekwesili who presented the key note address, other Captains of industry, top government functionaries, and members of the diplomatic corp.

Commenting on the award, Mr. Ogunsanya dedicated the latest addition to the company’s shelf laurels to the loyal customers on the Telco’s network, noting that their patronage, loyalty and commitment continues to spur the company towards rolling out value adding innovative offerings.

He said: “We will continue to create robust products and services that meet the needs of our customers and keep them close and connected to their loved ones. The Airtel brand has always been known for value, commitment to the needs of customers and passion for quality service delivery. The award serves as an impetus for us to continue in our stride towards rewarding our customer’s loyalty as we seek avenues to consistently excite them with our array of innovative telecommunications solutions.”

The Recharge & Hit-a-Million promo was one of the ways Airtel Nigeria showed appreciation to its customers last year. Targeted at both prepaid and post-paid customers, the point-based promo launched on June 18, 2015 and lasted for 60 days. Customers were required to accumulate points by carrying out activities such as airtime recharge, voice call, browsing, SMS, etc. in order to increase their chances of winning.

The promo produced 60 millionaires while many other customers won cash prizes ranging from N1m, N100,000 and N5,000 as well as free airtime and SMS.

According to President of the Abuja Chamber of Commerce and Industry Awards, Mr. Tony Ejinkonye, the modality for selecting the ‘Most Innovative Business Idea’ was based on the number of new products and services rolled out by the organization.

Other categories of awards presented at the event included: Investor of the Year, Corporate Social Responsible Organisation of the Year, Outstanding Company (Commerce) of the Year and the Outstanding Company (Industry) of the Year.