Dana Air Partners Vlisco To Gift Women Its Premium Brand On Women’s Day

By Chinedu Ikemba

Dana Air has announced that it will be partnering Vlisco, the manufacturer of premium Dutch wax fabric, popularly called Hollandais, to gift women aboard its flights on International Women’s Day, packages which would include Vlisco’s premium Hollandais fabric.

According to the Accountable Manager of Dana Air, Mr. Obi Mbanuzuo; Dana Air is proud to partner Vlisco to celebrate and compensate its female guests on the auspicious occasion of the International Women’s Day coming up on the 8th of March, 2016. Obi, While stating that there is no better day to show commitment to its female guests, said the airline will always partner worthy initiatives that will encourage women in their areas of endeavour and celebrate them as the pillars of the family and by extension, our dear country.

The Marketing Manager of Vlisco Nigeria Limited, Mrs. Adaeze Alilonu, while speaking on the partnership with Dana Air, said “we are partnering with Dana Air to celebrate and reward our women for their continuous extraordinary role in building our communities and the nation, as we have done consistently in the past four years with our Vlisco women’s month award. This year, we want to celebrate even more women”.

Speaking further, Mr. Charles Imuzeze, Managing Director, Great Measures Media Network Limited, the Media Agency; stated that all women flying Dana Air during specific hours will get a package from Vlisco on that day, but female business class passengers will get something special.

''This is a partnership between two women-friendly brands.'' the partnership with Dana Air is borne out of our desire to relate with an airline that has shown some level of commitment and good customer service to women’’.

Vlisco, established in 1846, is the only brand creating authentic Dutch wax Hollandais fabric reputed for its unique designs, colours and wax craquele, all of which combine to create inspiring fashion statements for the discerning African woman.

Only recently, Dana Air in partnership with Project PinkBlue, organized a free breast cancer screening for women at the Murtala Mohammed Airport 2. The airline which is reputed for its world-class in-flight service and innovative online products operates over 18 flights daily from Lagos to Accra, Abuja, Port Harcourt and Uyo.