Online Content2.0: Redux Digital Launches Three Content Brands,, and…Official Launch Event To Hold At #SMWLagos

By Red Media Africa

Redux Digital, the new digital company focused on mass audiences across Africa will be officially launching its three digital products. The African fashion site , the West African shareable content site and the Nigerian music site will be launched at a Social Media Week Lagos event on Thursday, 25 February 2015.

“We kicked off these exciting new products in January with a simple mission – to reflect the Nigerian and then the African cultural experience in an authentic way,” said Kingsley Ezeani who is chief executive officer of Redux. Ezeani is also co-founder of Nigeria’s biggest information portal, Information , with over 2 million followers on Facebook.

“Redux products are focused on smart content for mass audiences. Our thesis is simple: it is possible to reflect contemporary African experiences for a savvy audience in the highest quality formats, while reaching mass audiences every day. This is an expression of that confidence.”

Redux’s new digital products are three different, but related, web platforms:, which thinks thorugh Nigerian music;, a guide to the born-bred-and-buttered in West Africa experience; and, which digs for insights of the fashion cultures across Africa.

The brands can be found on Twitter, Facebook, Instagram and Youtuve via the handles @theotherstyle, @soundsdotng and @partyjollof.

Redux is a digital company focused on creating beautiful things, with a focus on mass audiences.

The full service digital agency (broken into two arms for Products and Services) is founded and run by Kingsley Ezeani, who owns NIgeria’s biggest information portal, Information Nigeria (, with over 2 million followers on Facebook.

Drawing from the success of Information Nigeria, Ezeani is set to push the boundaries of Nigerian digital media through Redux.

The company is founded in partnership with RED, which owns Africa’s largest portfolio of youth media brands, including, Rubbin’ Minds and The Future Awards Africa.

About Red Media Africa
Red Media Africa is a PR & Communication firm under the parent company, RED. An innovative media group focused on Africa, RED's vision is to excite and empower an evolving generation through the media's limitless possibilities. Built across tools and platforms, its Communication Division holds Red Media Africa, Red Marketing and Small & Medium, and YouthConnect; and its Content Division holds the Y! brands, including Y! TV, Y! Magazine,, Teen Y!, Y! 2015, the Y! Tech 100 and the Y! Annual Black Ball/Y! 100 Most Influential List. It also anchors a development firm, The Future Project Africa, which co-presents Africa's leading youth platform, The Future Awards Africa, and other projects including the Nigeria Symposium for Young & Emerging Leaders and The Future Enterprise Support Scheme.