Sidel Hosts 'Value Creation Day' for Customers in Nigeria and Ghana

LAGOS, Nigeria, 22 September 2015, -/African Media Agency (AMA)/- Sidel, the leading global provider of complete PET packaging lines and solutions for liquids, announced today that it will host a one-day event for its existing and potential customers in Nigeria and Ghana to discuss local trends in the beverage pakaging industry, developments and opportunities for growth. The event will be held on the 29th of September at the Sheraton Hotel in Lagos.

Both Nigeria and Ghana in recent years have proven to be fast-growing markets in the beverage industry. Nigeria's market today is at 27.2 billion liters with water leading future volume increase, with a Compound Annual Growth Rate (CAGR) of 11.1 per cent, and an expected annual growth rate of the beverage industry of 10.8 per cent by 2019. On the other hand, Ghana's market stands at 675 million liters with CSD and bottled water leading future volume increase.

"With the packaging industry gaining momentum in Nigeria and other neighboring countries, Sub-Saharan market has grown to become a very competitive market place with a strong consumer demand on value-added beverage products. With Nigeria being one of Africa's most important economies with a huge population that is growing at a tremendous rate, innovation and technology are key to gaining that competitive edge," said Dominique Martin, Regional Commerical Director for Africa at Sidel.

The Value Creation Day will serve as an opportunity for Sidel to meet and network with approximately 100 of its biggest customers in Nigeria and Ghana about the new technologies and services that the company is offering. C-Level speakers will give presentations on themes ranging from industry trends to latest innovations in packaging solutions in Water, Carbonated Soft Drinks (CSD), and Hot Filling, as well as the after-sales services. Sidel will have different speakers to open discussions on the market trends and the new solutions to help producers adapt to the shifting market.

"Through our "Value Creation Day", we are able to showcase our understanding of the local environment and the global challenges that can arise in many aspects. Hence, our customers are always in need of a global partner but with deep local expertise," said Dominique. "Our event is designed specifically to enable our many and varied customers in Nigeria and Ghana to understand better, how we may help them overcome this endeavor. Not only will we present the latest PET innovations, but we will also focus very heavily on what services we can offer, not only from our global organization but also from our substantial local base here in Nigeria, creating value all the way," he added.