Obiano Inaugurates New Board for Anambra Broadcasting Service

By James Eze

The governor of Anambra State, Chief Willie Obiano has inaugurated a new Board of Directors for the come-backing Anambra State Broadcasting Service, ABS, which marks its 30th Anniversary with a public lecture on Wednesday March 4, 2015.

The seven-man Board is headed by Mr. Emeka Maduegbuna, a veteran broadcaster and PR guru who is also the Chairman of frontline Lagos Public Relations firm, Corporate & Financial Porta Novelli. The new Board is expected to lay down the policies for effective running, planning and development of Anambra Broadcasting Service, manage all the business, keep and preserve all the property of the service and exercise all the functions of the service under section 5 of the law which established the broadcasting service.

Inaugurating the Board, Tuesday at the Governor's Lodge, Amawbia, Governor Obiano charged the members to raise the standards of the broadcasting house to rival CNN. “I challenge you to strive for CNN standard. I want you to improve ABS. I want ABS to be like CNN. I don't want to compare ABS to any other local broadcasting house,” the governor enthused.

According to him, his administration has invested the sum of N1.5bn so far in a bold effort to turn around the station which has been rundown for years after being neglected by successive administrations.

“The equipment we have on the ground now gives us a great advantage. So, I want ABS to be in the front row in terms of content, in terms of reach and in terms of programming. I want ABS to be the most watched TV station in the South East,” he further declared.

The governor also applauded the members of the Board for their individual accomplishments in different spheres of life that pre-qualified them to be appointed to serve their home state, specifically acknowledging the Chairman Mr. Emeka Maduegbuna for his long standing achievements in the media industry which have stood him out over the years.

He expressed the hope that with their individual and collective commitments, the resurgent broadcasting group would soon find a comfortable footing in the market place.

Responding on behalf of other members of the Board, the Chairman, Mr. Maduegbuna assured the governor that they were fully aware of the level of confidence which their appointment onto the board had imposed on them and that they would do their utmost best to deliver on the expectations of Ndi Anambra.

“I think we have a date with history with regards to revamping and repositioning ABS. ours is to make that dream come true and I believe that we will get down to work . We will not disappoint you,” Mr Maduegbuna assured.