Dangote Cement splashes N1.25billion bonus on distributors
In appreciation of its customers' patronage in the previous year, the
management of Dangote Cement Plc has rewarded its distributors financially
when it showered them with bonuses amounting to N1.25billion.
It was naira rain for distributors of the leading Cement manufacturer, as
each and every one of the distributors at a forum in Lagos went home with
mouth-watering reward for keeping faith with the
Company and its product.
Each of the distributors was presented with a cheque in the sum of his
bonus with the highest bonus of N62 million awarded to Chinedu & Son
Investment Nigeria Limited, as the Number One Customer for the year 2013.
Earlier, Chairman of the company, Aliko Dangote had earlier in the day
disclosed during the Annual General Meeting (AGM) that the company sold
13.3m tons of the product in 2013 a feat he said was attained with the
patronage of the distributors.
He said the payment of the bonus was to celebrate the distributors for
their unflinching loyalty and commitment to Dangote Cement, which remains
the Number One cement brand in Nigeria in spite of the intense competition
in the industry.
“We could not have achieved this enviable feat without your immense
contributions. That is why we have gathered here to show you our sincere
appreciation. I am delighted to note that during the year you have
fine-tuned your sales and marketing strategies to remain on top
of the game, as the excellent results we posted for last year demonstrate,
and this has allowed us to remain in our leading position”, Dangote
He said that the meteoric rise of Chinedu & Son from the 13th position
last year, to number one in 2014, attested to the unrelenting spirit of
the human enterprise and enjoined others not to rest on their oars as it
is often easier to get to the top than to remain there.
Dangote noted “To remain on top of your game, you must strive to
constantly improve on your best. To do this, you must be innovative. The
future belongs to those that are creative and innovative in their approach
to doing business. Forward-looking organizations constantly seek
innovative ways of doing things in order to stay ahead of the pack.”
The Dangote Cement boss then used the occasion to formally introduce the
Company's new grade of cement—the 42.5 grade popularly known as Dangote
Cement 3X, Big Boss or Big Oga, describing it as a demonstration of the
Company's commitment to its customers.
“It is a demonstration of our commitment to excellence. It is also a
demonstration of our commitment to quality. The 3X stands for 'extra
strength,' 'extra yield' and 'extra life,' and it is the product of many
years of research and development. We believe in going the 'extra' mile
for you, our distributors and customers, the end users.
“Very soon, we will introduce another higher grade brand of 52.5 cement.
The 42.5 grade and 52.5 grade will serve different purposes and will give
consumers more options”, he explained.
In his own address of welcome, Group Managing Director of Dangote Cement
Plc, Devakumar Edwin thanked the distributors for their loyalty to Dangote
cement brand pointing out that they must have seen that they have made a
mistake for choosing to do business with the company. He promised that the
cement Company would continue to show appreciation to them and urged them
to strive to sell more Dangote cement this year and they would also be
rewarded more saying; one good turn deserves another.
Edwin used the occasion to dispel the insinuations in some quarters that
the price of the product has been increased noting that despite the
spiraling increase in our cost of production, “we have no plans for any
major increase in the selling price of cement.”
He continued; “as an ethical organization, we believe in putting our
customers and our consumers first, before profits. We believe in creating
value in a sustainable manner. We believe in making our products
affordable to enable the ordinary Nigerian have a roof over his head. We
will not relent in pursuing this philosophy. “