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Dangote Cement splashes N1.25billion bonus on distributors

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In appreciation of its customers' patronage in the previous year, the

management of Dangote Cement Plc has rewarded its distributors financially

when it showered them with bonuses amounting to N1.25billion.

It was  naira rain for distributors of the leading Cement manufacturer, as

each and every one of the distributors at a forum in Lagos went home with

mouth-watering reward for keeping faith with the
Company and its product.
Each of the distributors was presented with a cheque in the sum of his

bonus with the highest bonus of N62 million awarded to Chinedu & Son

Investment Nigeria Limited, as the Number One Customer for the year 2013.

Earlier, Chairman of the company, Aliko Dangote had earlier in the day

disclosed during the Annual General Meeting (AGM) that the company sold

13.3m tons of the product in 2013 a feat he said was attained with the

patronage of the distributors.
He said the payment of the bonus was to celebrate the distributors for

their unflinching loyalty and commitment to Dangote Cement, which remains

the Number One cement brand in Nigeria in spite of the intense competition

in the industry.
“We could not have achieved this enviable feat without your immense

contributions. That is why we have gathered here to show you our sincere

appreciation.  I am delighted to note that during the year you have

fine-tuned your sales and marketing strategies to remain on top

of the game, as the excellent results we posted for last year demonstrate,

and this has allowed us to remain in our leading position”, Dangote

He said that the meteoric rise of Chinedu & Son from the 13th position

last year, to number one in 2014, attested to the unrelenting spirit of

the human enterprise and enjoined others not to rest on their oars as it

is often easier to get to the top than to remain there.

Dangote noted “To remain on top of your game, you must strive to

constantly improve on your best. To do this, you must be innovative. The

future belongs to those that are creative and innovative in their approach

to doing business. Forward-looking organizations constantly seek

innovative ways of doing things in order to stay ahead of the pack.”

The Dangote Cement boss then used the occasion to formally introduce the

Company's new grade of cement—the 42.5 grade popularly known as Dangote

Cement 3X, Big Boss or Big Oga, describing it as a demonstration of the

Company's commitment to its customers.
“It is a demonstration of our commitment to excellence. It is also a

demonstration of our commitment to quality. The 3X stands for 'extra

strength,' 'extra yield' and 'extra life,' and it is the product of many

years of research and development. We believe in going the 'extra' mile

for you, our distributors and customers, the end users.

“Very soon, we will introduce another higher grade brand of 52.5 cement.

The 42.5 grade and 52.5 grade will serve different purposes and will give

consumers more options”, he explained.
In his own address of welcome, Group Managing Director of Dangote Cement

Plc, Devakumar Edwin thanked the distributors for their loyalty to Dangote

cement brand pointing out that they must have seen that they have made a

mistake for choosing to do business with the company. He promised that the

cement Company would continue to show appreciation to them and urged them

to strive to sell more Dangote cement this year and they would also be

rewarded more saying; one good turn deserves another.

Edwin used the occasion to dispel the insinuations in some quarters that

the price of the product has been increased noting that despite the

spiraling increase in our cost of production, “we have no plans for any

major increase in the selling price of cement.”
He continued; “as an ethical organization, we believe in putting our

customers and our consumers first, before profits. We believe in creating

value in a sustainable manner. We believe in making our products

affordable to enable the ordinary Nigerian have a roof over his head. We

will not relent in pursuing this philosophy. “