DANGOTE'S 3X CEMENT EXCITES ENUGU CHAMBER OF COMMERCE
To create maximum awareness on the competitive advantages of its new 42.5
cement grade, Dangote cement has embarked training of block makers from
the South East on the proper use of the new cement and physical
demonstration of sandcrete mixing with the 3x.
The training came even as the Enugu Chamber of Commerce, Industry, Mines
and Agriculture (ECCIMA) commended the company on the training it
organised for block makers in Enugu as part of trade fair activities,
saying the training was timely.
Director General, ECCIMA, Mr. Emeka Okereke speaking at the training and
block making demonstration lauded Dangote cement management for the
initiative which he described as another dimension to the normal corporate
social responsibility (CSR) project.
According to him, the training is more of a safety initiative designed to
arrest the spate of building collapse as a result of sharp practices and
wrong use of materials especially in block moulding.
The block makers, he stressed, form a vital link in ensuring that
standards are maintained in providing affordable housing for the nation's
teeming population in a safe manner.
He charged other companies in the building and construction sector to
emulate Dangote Cement in organising training, seminars and demonstrations
Okereke expressed the ECCIMA's happiness at the special cement offer of
the Dangote during which bags of cement were sold at factory price to the
amazement of the visitors and other participants at the fair.
He described as worthy of emulation the leading roles played by Dangote
Cement in the implementation of the backward integration policy of the
Federal Government which has led the nation into not only attaining self-
sufficiency in local cement production but also for export.
Regional Sales Director, South East, Dangote Cement, Mr. Tunde Mabogunje,
while welcoming the block moulders said the introduction of the new 3x is
the beginning of a new partnership between the company and block makers in
He charged them to make use of the new Dangote3x cement which offers extra
strong, extra life and extra yield for both the block makers and other
In his presentation to the block moulders, Johnson Olaniyi, the Regional
Manager, Marketing Services of Dangote Cement Plc highlighted the
advantages and differentiated between the new Dangote 3X Cement and other
brands in the market.
“The 3x is an acronym for more profit to the moulders while allowing the
builders to build with peace of mind”, he stated.
To derive the maximum benefits from the 3x, he charged the block makers to
always ensure that the sand they use in block making is free from dirt and
other contaminants. Where sand is full of dirt, he urged them to always
filtered sand before using for block making.
Olaniyi also informed the block makers of several benefits that they stand
to gain by using only Dangote Cement in making their blocks as he later
conducted a practical demonstration of the right mix of sand, cement and
water in moulding of solid blocks.
He also assured the block makers that Dangote Cement Plc is putting in
place adequate checks and measures to prevent adulteration of the product.