DANGOTE'S 3X CEMENT EXCITES ENUGU CHAMBER OF COMMERCE

To create maximum awareness on the competitive advantages of its new 42.5

cement grade, Dangote cement has embarked training of block makers from

the South East on the proper use of the new cement and physical

demonstration of sandcrete mixing with the 3x.
The training came even as the Enugu Chamber of Commerce, Industry, Mines

and Agriculture (ECCIMA) commended the company on the training it

organised for block makers in Enugu as part of trade fair activities,

saying the training was timely.
 
Director General, ECCIMA, Mr. Emeka Okereke speaking at the training and

block making demonstration lauded Dangote cement management for the

initiative which he described as another dimension to the normal corporate

social responsibility (CSR) project.
According to him, the training is more of a safety initiative designed to

arrest the spate of building collapse as a result of sharp practices and

wrong use of materials especially in block moulding.

 
The block makers, he stressed, form a vital link in ensuring that

standards are maintained in providing affordable housing for the nation's

teeming population in a safe manner.
 
He charged other companies in the building and construction sector to

emulate Dangote Cement in organising training, seminars and demonstrations

for stakeholders.
 
Okereke expressed the ECCIMA's happiness at the special cement offer of

the Dangote during which bags of cement were sold at factory price to the

amazement of the visitors and other participants at the fair.

 
He described as worthy of emulation the leading roles played by Dangote

Cement in the implementation of the backward integration policy of the

Federal Government which has led the nation into not only attaining self-

sufficiency in local cement production but also for export.

Regional Sales Director, South East, Dangote Cement, Mr. Tunde Mabogunje,

while welcoming the block moulders said the introduction of the new 3x is

the beginning of a new partnership between the company and block makers in

the state.
 
He charged them to make use of the new Dangote3x cement which offers extra

strong, extra life and extra yield for both the block makers and other

customers.
 
In his presentation to the block moulders, Johnson Olaniyi, the Regional

Manager, Marketing Services of Dangote Cement Plc highlighted the

advantages and differentiated between the new Dangote 3X Cement and other

brands in the market.
 
“The 3x is an acronym for more profit to the moulders while allowing the

builders to build with peace of mind”, he stated.
To derive the maximum benefits from the 3x, he charged the block makers to

always ensure that the sand they use in block making is free from dirt and

other contaminants. Where sand is full of dirt, he urged them to always

filtered sand before using for block making.
 
Olaniyi also informed the block makers of several benefits that they stand

to gain by using only Dangote Cement in making their blocks as he later

conducted a practical demonstration of the right mix of sand, cement and

water in moulding of solid blocks.
 
He also assured the block makers that Dangote Cement Plc is putting in

place adequate checks and measures to prevent adulteration of the product.