GTBank subsidiary adopts new identity as Imperial Homes

A subsidiary of Guaranty Trust Bank Plc, GTHomes, has changed its identity to Imperial Homes Mortgage Bank in compliance with the regulations of the Central Bank of Nigeria (CBN) that all banks must divest from their non-core assets in order to concentrate on banking operations.

The Managing Director, GTHomes, Mr. Ben Akaneme, who spoke at the unveiling of the new identity in Lagos, said the company was rebranding its identity in line with the directives of the regulatory agency.

He said, 'We are rebranding because we believed that has a child grows older, there's need for him to take a new identity for himself. Another reason is that we are required that if we must leave at any time, we must have a new identity.'

He stressed the company would continue to provide international bench-marked services in the mortgage sub-banking sector in order to fulfil its vision of providing affordable housing scheme for all its customers.

'Our vision is to make sure every Nigerian has a home but not just a home, a home he owns and for us to become the best mortgage bank out of Africa.'

A director of the company, Mr. Adeyeye Ogunwusi, expressed joy the sector had been able to justify the confidence Nigerians reposed in them by providing various housing scheme.