UBA Partners Parolz.com on Payment Card Loyalty Scheme
United Bank for Africa (UBA) Plc has entered into a partnership deal with
Parolz.com, an online platform which offers exclusive discounts and
benefits from top outlets in Nigeria. The offers range from Dinning to
Lifestyle, Hospitality, Transportation and Gift Items. Only recently,
Parolz.com extended its offerings to include Jumia and Metro Taxi. This
implies that UBA Cardholders get exclusive discounts from Jumia, Metro
Taxi and the over 200 Merchants listed on Parolz.com.
This development comes on the heels of UBA's nomination as the financial
institution with the most benefits to Cardholders under the Card Benefit
Category in the Card and ePayment Africa Awards. UBA is known to have
through its Cardholder Loyalty Scheme, launched several initiatives aimed
at rewarding loyalty whilst encouraging card usage. Packages offered
cover travel, lodging, lifestyle and entertainment. The UBA's Card
loyalty strategy cuts across the various card schemes under the Bank's
e-banking portfolio. There are ongoing deals for MasterCard, Verve and
“No other Financial Institution comes close to providing the many benefits
we provide our Cardholders'' stated Dr. Yinka Adedeji, UBA's Divisional
“We have brought together, some of the biggest Retail Outlets and offered
discounts at these outlets to our Cardholders. We understand the
importance of Customer loyalty to our business and will continue to launch
initiatives to make our Customers know that they are special to us”.
Ayo Akinola, Co-Founder and Head Business Development of Parolz.com stated
“We have more than 200 Outlets registered with us, through which our over
10, 000 Members can enjoy exclusive discounts with our Discount Card
called the Parolz City Card. This relationship with UBA affords us the
opportunity to reach out to a wider audience and we are convinced that UBA
Customers will find this extremely beneficial. We have also waived the
registration fee for UBA Cardholders”.
UBA's focus on Customer loyalty though its Cardholder's benefit Scheme, is
a deliberate strategy to improve customers' satisfaction, encourage card
usage and the drive the Central Bank of Nigeria's cashless initiative.