UBA Partners Parolz.com on Payment Card Loyalty Scheme

Source: pointblanknews.com
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United Bank for Africa (UBA) Plc has entered into a partnership deal with

Parolz.com, an online platform which offers exclusive discounts and

benefits from top outlets in Nigeria. The offers range from Dinning to

Lifestyle, Hospitality, Transportation and Gift Items. Only recently,

Parolz.com extended its offerings to include Jumia and Metro Taxi. This

implies that UBA Cardholders get exclusive discounts from Jumia, Metro

Taxi and the over 200 Merchants listed on Parolz.com.

This development comes on the heels of UBA's nomination as the financial

institution with the most benefits to Cardholders under the Card Benefit

Category in the Card and ePayment Africa Awards. UBA is known to have

through its Cardholder Loyalty Scheme, launched several initiatives aimed

at rewarding loyalty whilst encouraging card usage. Packages offered

cover travel, lodging, lifestyle and entertainment. The UBA's Card

loyalty strategy cuts across the various card schemes under the Bank's

e-banking portfolio. There are ongoing deals for MasterCard, Verve and

VISA Cardholders.
“No other Financial Institution comes close to providing the many benefits

we provide our Cardholders'' stated Dr. Yinka Adedeji, UBA's Divisional

Head, e-Banking.
“We have brought together, some of the biggest Retail Outlets and offered

discounts at these outlets to our Cardholders. We understand the

importance of Customer loyalty to our business and will continue to launch

initiatives to make our Customers know that they are special to us”.

Ayo Akinola, Co-Founder and Head Business Development of Parolz.com stated

“We have more than 200 Outlets registered with us, through which our over

10, 000 Members can enjoy exclusive discounts with our Discount Card

called the Parolz City Card. This relationship with UBA affords us the

opportunity to reach out to a wider audience and we are convinced that UBA

Customers will find this extremely beneficial. We have also waived the

registration fee for UBA Cardholders”.
UBA's focus on Customer loyalty though its Cardholder's benefit Scheme, is

a deliberate strategy to improve customers' satisfaction, encourage card

usage and the drive the Central Bank of Nigeria's cashless initiative.